Ad Specifications

Standard Ads

Rectangle
Dimensions: 300×250
File Size: 60kb max
File Format: JPG, GIF, PNG, 3rd party tag
Animation: 15 seconds max (no looping)

Half Page
Dimensions: 300×600
File Size: 60kb max
File Format: JPG, GIF, PNG, 3rd party tag
Animation: 15 seconds max (no looping)

Leaderboard
Dimensions: 728×90
File Size: 60kb max
File Format: JPG, GIF, PNG, 3rd Party Tag
Animation: 15 Seconds Max

Skyscraper
Dimensions: 160×600
File Size: 60kb max
File Format: JPG, GIF, PNG, 3rd party tag
Animation: 15 seconds max (no looping)

Rich Media Ads

Video Rectangle
Dimensions: 300×250
File Size: 200kb max initial file size
File Format: 3rd party tag
Animation: 15 seconds max (no looping)
Video/Audio must be user initiated

Expandable Leaderboard
Dimensions: 728×90 and 728×300
File Size: 200kb max initial file size
File Format: 3rd party tag
Animation: 15 seconds max (no looping)
Expands down

Expandable Half Page
Dimensions: 300×600 and 600×600
File Size: 200kb max initial file size
File Format: 3rd party pag
Animation: 15 seconds max (no looping)
Expands left

Expandable Rectangle
Dimensions: 300×250 and 600×250
File Size: 200kb max initial file size
File Format: 3rd party tag
Animation: 15 seconds max (no looping)
Expands left

Mobile Ads

Mobile Rectangle
Dimensions: 300×250
File Size: 60kb max
File Format: JPG, GIF, PNG, 3rd party tag
Animation: 15 seconds max (no looping)

Mobile Leaderboard
Dimensions: 728×90
File Size: 60kb max
File Format: JPG, GIF, PNG, 3rd party tag
Animation: 15 seconds max (no looping)

Mobile Tile/Banner
Dimensions: 320×50
File Size: 60kb max
File Format: JPG, GIF, PNG, 3rd party tag
Animation: 15 seconds max (no looping)

IAB High Impact Ad Units

Billboard ( IAB Reference ):

Main Unit: 970×250
File Size: 200kb initial load, 1MB polite file load
File Format: JPG, GIF, PNG, HTML5, 3rd party tag

Animation/Video: animation 15 sec max length, no looping (unlimited user-initiated), Minimum 24 fps for video – 1.1 MB additional file size allowed for host-initiated video. Unlimited file size for user-initiated video

Note: Close X collapses ad 100% when clicked, with “show ad” button expands ad upon click. Video must include: Play, Pause, Mute (volume control to zero (0) output may be included instead of or in addition to Mute control)

Leave Behind Unit: 196×31
File Size: 60kb max
File Format: JPG, GIF
Animation: No

Filmstrip ( IAB Reference ):

Main Unit: 300×3000 with up to five different 300×600 segments
File Size: 200kb initial load, 300kb polite file load
File Format: 3rd party tag, HTML5, iframe friendly tag – example: Jivox tag

Animation/Video: animation 15 sec max length, no looping (unlimited user-initiated), Minimum 24 fps for video – 1.1 MB additional file size allowed for host-initiated video. Unlimited file size for user-initiated video

Note: Must be user initiated (on click: mute/un-mute); default state is muted. Video must include: Play, Pause, Mute (volume control to zero (0) output may be included instead of or in addition to Mute control)

Portrait ( IAB Reference ):

Main Unit: 300×1050
File Size: 200kb initial load, 350kb polite file load
File Format: 3rd party tag, HTML5, iframe friendly tag – example: Jivox tag

Animation/Video: animation 15 sec max length, no looping (unlimited user-initiated), Minimum 24 fps for video – 1.1 MB additional file size allowed for host-initiated video. Unlimited file size for user-initiated video

Note: Audio must be user initiated (on click: mute/un-mute); default state is muted. Video must include: Play, Pause, Mute (volume control to zero (0) output may be included instead of or in addition to Mute control)

Pushdown ( IAB Reference ):

Main Unit: 970×90 expands to a 970×415
File Size: 200kb initial load, 300kb polite file load
File Format: JPG, GIF, PNG, HTML5, 3rd party tag

Animation/Video: animation 15 sec max length, no looping (unlimited user-initiated), Minimum 24 fps for video – 1.1 MB additional file size allowed for host-initiated video. Unlimited file size for user-initiated video

Note: OAS ONLY – NO EXTENDED REACH. Ad will automatically expand on page load the 1st time a unique user is served the ad. Close button required on expanded pushdown. Uninitiated expanded panel closes automatically and collapsed ad provides expand button that can be initiated with a click. Video must include: Play, Pause, Mute (volume control to zero (0) output may be included instead of or in addition to Mute control)

Wallpaper Unit:

Download Photoshop template

JPG only. No Flash. No animation.
Dimensions: VIEW EXAMPLE  (download template above)
File Size: 100kb recommended (200kb max)

If you have questions or would like assistance, email creatives@masslive.com.

Video Specifications

InStory Video Ads (Outstream):

Description: InStory Video Ads display on article pages.  The ad will load automatically, only if a user scrolls down the page.
File Size: 5MB
File Format: mp4, .mov recommended for optimal performance
Length: 15 or 30 seconds highly recommended. Length can be longer than 30 seconds, but it might hurt completion rates and performance
Resolution: max 1920*1080 – min 640*360
Aspect Ratio: 16:9 (4:3 not supported)
Codec: any Video Codecs format, excepted: ProRes 4444, HDV 720p60, Go2 Meeting 3 & 4, ER AAC LD, REDCODE
Sound: on
Note: The audio does not auto-start.  The user will need to be mouse over the ad unit to initiate audio.

Audience Extension – Pre-Roll:

File Size: 100MB max upload, 400×300 or larger (video player size); actual player size varies in a live environment
File Format: MP4 or FLV or WebM
Video Bit Rate: 1-2MB
Length: Up to 30 Seconds
Resolution/Aspect Ratio: 960x540px (16:9)
Audio Code: Audio Initiated
Frame Rate: 24-25 FP
1×1: Available
Rich Media Enabled: Yes
Codec: H.264

TrueView In-Stream – Extended Reach (YouTube video):

Description: YouTube video ad format that plays the ad before or during a YouTube video and allows the user to view the ad or skip it after 5 seconds.
Companion Banner: 300×60 static display ad – optional
Length: 15 or 30 seconds highly recommended
Creative Tips: Make the first five seconds count. Use calls to action. Give users time to take action and use a static call to action in an end-card. Make it interactive so viewers do not just watch but also engage with the video.