/Alison Montemagni

About Alison Montemagni

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So far Alison Montemagni has created 40 blog entries.
12:18 pm 12:18 pm

The New Energy Consumer: What the Solar Trend Has Created

2017-10-11T12:18:13+00:00

Deregulation in the energy industry has given way to a rise in renewable energy and more consumer choices. More options in the market mean that the purchase power of energy buyers has increased, and they have shown […]

The New Energy Consumer: What the Solar Trend Has Created 2017-10-11T12:18:13+00:00
12:11 pm 12:11 pm

Why You Should Always Be Looking For Employees

2017-10-11T12:14:02+00:00

Should You Be Looking for Employees When You Are Fully Staffed?

Imagine that you need to fill ten positions. After an exhaustive year of searching (assuming you match the national average) you have filled them all.  Everything […]

Why You Should Always Be Looking For Employees 2017-10-11T12:14:02+00:00
12:04 pm 12:04 pm

Email Marketing: Do’s and Don’ts of Subject Lines

2017-10-11T12:08:06+00:00

Email remains one of the most efficient means of communication when reaching potential customers. Drafting and distributing mass emails is relatively easy; getting potential customers to open those emails is not.

For a potential customer to open an […]

Email Marketing: Do’s and Don’ts of Subject Lines 2017-10-11T12:08:06+00:00
11:25 am 11:25 am

Viewability + Audibility = Higher Brand Awareness

2017-10-03T11:36:03+00:00

It may seem obvious, but YouTube users who both see and hear ads for more than 3 seconds experience higher brand awareness, higher ad recall, and higher consideration than those who only see or only hear ads. The need for a way to both view […]

Viewability + Audibility = Higher Brand Awareness 2017-10-03T11:36:03+00:00
11:01 am 11:01 am

Whoever Knows Their Customers Best Wins

2017-10-06T14:36:05+00:00

One thing is for certain, digital marketing including SEO, SEM, social, and video created an endless pool of user data to analyze. This leaves many organizations, including those in Massachusetts, in a data-heavy and insight-light position.

As a […]

Whoever Knows Their Customers Best Wins 2017-10-06T14:36:05+00:00
10:33 am 10:33 am

Why Your Website Needs a User Experience Audit Now

2017-09-25T11:44:11+00:00

We have discussed why your website’s user experience is critical to your success, but how do you make sure that your website is optimized to your viewer’s needs? User experience (UX) audits evaluate and test your […]

Why Your Website Needs a User Experience Audit Now 2017-09-25T11:44:11+00:00
4:02 pm 4:02 pm

Healthcare Marketing: How Digital Marketing Connects You to Patients

2017-08-30T08:28:49+00:00

Digital marketing in the healthcare industry has quickly overtaken traditional channels as more and more patients are researching healthcare options and information before they consult a healthcare specialist. According to Think with Google, 77% of patients […]

Healthcare Marketing: How Digital Marketing Connects You to Patients 2017-08-30T08:28:49+00:00
3:46 pm 3:46 pm

Is Digital Marketing Helping Your Business? Here’s How to Tell.

2017-08-30T08:30:20+00:00

Is digital marketing helping your business? Here’s how to tell.
Your business has made the leap into digital marketing. It was a big leap, and a smart one. If you want your business to compete and grow market share, you must have a strong online presence.

Maybe […]

Is Digital Marketing Helping Your Business? Here’s How to Tell. 2017-08-30T08:30:20+00:00
2:57 pm 2:57 pm

New Ways to Maximize Your Company Presence on LinkedIn

2017-08-30T08:37:51+00:00

You may have noticed some cosmetic changes to LinkedIn’s site recently, but there have also been some significant changes to their features and marketing capabilities. LinkedIn has introduced user capabilities to help advertisers target customers, gain leads, and grow their audience.

Let’s take a look at […]

New Ways to Maximize Your Company Presence on LinkedIn 2017-08-30T08:37:51+00:00
12:19 pm 12:19 pm

Consistent Content: How to Best Use Content Marketing

2017-07-20T12:23:47+00:00

Content marketing engages audiences, aligning them with your brand and creating loyalty. This will attract new traffic to your site, build your reputation as a thought-leader, and encourage trust in your brand with your consumers. However, these benefits […]

Consistent Content: How to Best Use Content Marketing 2017-07-20T12:23:47+00:00
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