/Blake Phillips

About Blake Phillips

Commercial Producer - MassLive.com
9:31 am 9:31 am

Omnichannel Marketing: A Digital Approach

2018-05-31T09:59:13+00:00

Consumers gather their data and content from everywhere now- switching from phones to laptops, and from internet browsers to applications. So how can brands follow those users as they move around, while also keeping their attention and creating a seamless transition between devices and platforms?

Omnichannel Marketing: A Digital Approach 2018-05-31T09:59:13+00:00
9:15 am 9:15 am

How to Explain the Value of Content Marketing to Your Leadership Team

2018-05-31T10:00:31+00:00

Convincing your leadership team that you need content marketing and that there is significant value in the investment can be difficult. Anything that requires money being spent and budget reworked must have everyone on board. So how should you explain the value of content marketing […]

How to Explain the Value of Content Marketing to Your Leadership Team 2018-05-31T10:00:31+00:00
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5 ways manufacturing companies find new customers with digital marketing

2018-03-22T10:38:42+00:00

5 ways manufacturing companies find new customers with digital marketingThrough working with manufacturing companies, MassLive Media has discovered three main challenges that are causing them to miss out on customers and revenue:

  • Generating website traffic and leads
  • Converting […]
5 ways manufacturing companies find new customers with digital marketing 2018-03-22T10:38:42+00:00
11:44 am 11:44 am

Gen Z Spending Habits

2018-03-22T10:33:53+00:00

For years, Millennials have been the mainstay focus of advertising endeavors. But what about the next generation—Generation Z? This generation, which follows Millennials, already has billions of dollars in spending power and should be your next target demographic. Lucie Greene of J. Walter Thompson calls […]

Gen Z Spending Habits 2018-03-22T10:33:53+00:00
9:05 am 9:05 am

Data Onboarding: Connecting to Your Customer Insights

2018-03-22T10:40:10+00:00

In some ways, the growth of big data is leveling the playing field for marketers. Data-driven marketing is allowing small companies to get the same level of insight as their larger competitors. Marketers are beginning to connect the dots that really matter: They’re gaining insights into consumer […]

Data Onboarding: Connecting to Your Customer Insights 2018-03-22T10:40:10+00:00
8:47 am 8:47 am

Where your college ranks on the list is only half of the story

2018-03-22T10:41:10+00:00

A big part of the recruitment process is addressing the concerns of today’s potential students and their family members by using higher education branding. Regardless of age and education goals, students are looking for more information to help them make their decision.

Potential students are interested […]

Where your college ranks on the list is only half of the story 2018-03-22T10:41:10+00:00
10:50 am 10:50 am

Turning a happy customer into another sale: Evaluation on the path to purchase

2018-01-22T10:50:23+00:00

Every business should have an in-depth knowledge of how customers interact with products and services and decide to buy on their path to purchase. Unfortunately, the post-purchase stage, evaluation, is often overlooked.

But once a customer has purchased your […]

Turning a happy customer into another sale: Evaluation on the path to purchase 2018-01-22T10:50:23+00:00
10:45 am 10:45 am

2018 Digital Marketing Trends: What’s Next for Content Marketing

2018-03-20T11:37:29+00:00

Content Marketing is going to be as strong as ever in 2018 – but with a twist. Strong content principles still apply: targeted, compelling, relevant content written for each persona at each different stage of the buying […]

2018 Digital Marketing Trends: What’s Next for Content Marketing 2018-03-20T11:37:29+00:00
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