/Blake Phillips

About Blake Phillips

Commercial Producer – MassLive.com

10:50 am 10:50 am

Turning a happy customer into another sale: Evaluation on the path to purchase

2018-01-22T10:50:23+00:00

Every business should have an in-depth knowledge of how customers interact with products and services and decide to buy on their path to purchase. Unfortunately, the post-purchase stage, evaluation, is often overlooked.

But once a customer has purchased your […]

Turning a happy customer into another sale: Evaluation on the path to purchase 2018-01-22T10:50:23+00:00
10:45 am 10:45 am

2018 Digital Marketing Trends: What’s Next for Content Marketing

2018-01-25T09:29:07+00:00

Content Marketing is going to be as strong as ever in 2018 – but with a twist. Strong content principles still apply: targeted, compelling, relevant content written for each persona at each different stage of the buying […]

2018 Digital Marketing Trends: What’s Next for Content Marketing 2018-01-25T09:29:07+00:00
2:51 pm 2:51 pm

2018 Paid Summer Internship Program

2017-11-09T15:10:36+00:00

MassLive Media seeks interns for 2018 Paid Summer Internship Program

Our Summer Internship Program is a highly selective 8 week paid national talent development program designed to be a springboard for individuals with a demonstrated interest in journalism, marketing […]

2018 Paid Summer Internship Program 2017-11-09T15:10:36+00:00
11:49 am 11:49 am

MassLive Announces 2017 Paid Summer Internship Program

2017-02-24T12:11:21+00:00

2017 Paid Summer Internship Program

Our Summer Internship Program is a highly selective 8 week paid national talent development program designed to be a springboard for individuals with a demonstrated interest in journalism, marketing or sales. Our summer interns will work with […]

MassLive Announces 2017 Paid Summer Internship Program 2017-02-24T12:11:21+00:00
12:43 pm 12:43 pm

B2B Content Marketing Strategy FAQs

2017-02-24T12:11:25+00:00

How long does it take to build an effective content marketing strategy? 
A minimum of 6-12 months, depending on how much time and investment a company is willing to make.

How much content does a company need to create to reach critical mass?
There are […]

B2B Content Marketing Strategy FAQs 2017-02-24T12:11:25+00:00
12:12 pm 12:12 pm

3 Steps to Better Audience Targeting

2017-02-24T12:11:25+00:00

Better-Audience-Targeting_2_blogIn this third entry of our Audience Targeting series, we’ll explore how to focus your targeting to get optimum results.

Audience targeting can open plenty of doors. The question is whether you’re opening the right doors, enough of […]

3 Steps to Better Audience Targeting 2017-02-24T12:11:25+00:00
11:21 am 11:21 am

3 Must-Haves for Mobile SEM Campaigns

2017-02-24T12:11:25+00:00

Consumers are increasingly conducting research and shopping from their mobile devices. (OK, that’s not exactly breaking news – unless we’ve traveled back in time and you’re reading this in 2012.)

Spending on mobile search ads (also called mobile Pay-Per-Click) continues to rise, so we know businesses […]

3 Must-Haves for Mobile SEM Campaigns 2017-02-24T12:11:25+00:00
2:02 pm 2:02 pm

2016 Paid Summer Internship Program

2017-02-24T12:11:25+00:00

MassLive announces 2016 paid summer internship program Internship-Creative-II-300x157MassLive today announced details for a paid summer internship program in the content and sales & marketing departments.

The program is open to current, full-time undergraduate or graduate students pursuing a […]

2016 Paid Summer Internship Program 2017-02-24T12:11:25+00:00
9:55 am 9:55 am

Digital Marketing Bootcamp – Part 6

2017-02-24T12:11:25+00:00

Focus Digital Campaigns with Audience Targeting How data allows you to identify unique audiences and customize your marketing for them

6-1One of the benefits of digital marketing is the huge amount of data you collect about your customers. […]

Digital Marketing Bootcamp – Part 6 2017-02-24T12:11:25+00:00
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