//Blake Phillips

About Blake Phillips

Commercial Producer - MassLive.com
11:49 am 11:49 am

MassLive Announces 2017 Paid Summer Internship Program

2017-02-24T12:11:21+00:00

2017 Paid Summer Internship Program

Our Summer Internship Program is a highly selective 8 week paid national talent development program designed to be a springboard for individuals with a demonstrated interest in journalism, marketing or sales. Our summer interns will work with […]

MassLive Announces 2017 Paid Summer Internship Program 2017-02-24T12:11:21+00:00
12:43 pm 12:43 pm

B2B Content Marketing Strategy FAQs

2017-02-24T12:11:25+00:00

How long does it take to build an effective content marketing strategy? 
A minimum of 6-12 months, depending on how much time and investment a company is willing to make.

How much content does a company need to create to reach critical mass?
There are […]

B2B Content Marketing Strategy FAQs 2017-02-24T12:11:25+00:00
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3 Steps to Better Audience Targeting

2017-02-24T12:11:25+00:00

Better-Audience-Targeting_2_blogIn this third entry of our Audience Targeting series, we’ll explore how to focus your targeting to get optimum results.

Audience targeting can open plenty of doors. The question is whether you’re opening the right doors, enough of […]

3 Steps to Better Audience Targeting 2017-02-24T12:11:25+00:00
11:21 am 11:21 am

3 Must-Haves for Mobile SEM Campaigns

2017-02-24T12:11:25+00:00

Consumers are increasingly conducting research and shopping from their mobile devices. (OK, that’s not exactly breaking news – unless we’ve traveled back in time and you’re reading this in 2012.)

Spending on mobile search ads (also called mobile Pay-Per-Click) continues to rise, so we know businesses […]

3 Must-Haves for Mobile SEM Campaigns 2017-02-24T12:11:25+00:00
2:02 pm 2:02 pm

2016 Paid Summer Internship Program

2017-02-24T12:11:25+00:00

MassLive announces 2016 paid summer internship program Internship-Creative-II-300x157MassLive today announced details for a paid summer internship program in the content and sales & marketing departments.

The program is open to current, full-time undergraduate or graduate students pursuing a […]

2016 Paid Summer Internship Program 2017-02-24T12:11:25+00:00
9:55 am 9:55 am

Digital Marketing Bootcamp – Part 6

2017-02-24T12:11:25+00:00

Focus Digital Campaigns with Audience Targeting How data allows you to identify unique audiences and customize your marketing for them

6-1One of the benefits of digital marketing is the huge amount of data you collect about your customers. […]

Digital Marketing Bootcamp – Part 6 2017-02-24T12:11:25+00:00
12:46 pm 12:46 pm

Why You Need to Use Google Analytics Now (If you haven’t already)  

2017-02-24T12:11:25+00:00

google_largeGoogle Analytics is a free and powerfully insightful tool into your digital marketing and website effectiveness.

Have you ever wondered who visits your site? What content do those users consume? How they find your website (it’s more […]

Why You Need to Use Google Analytics Now (If you haven’t already)   2017-02-24T12:11:25+00:00
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3 Ways to Know if Content Marketing is Right for You

2017-02-24T12:11:25+00:00

content_large4If you’ve been anywhere near the internet in the last few years, you’ve heard the term “content marketing.” It’s become a cottage industry all its own, like social media before it, with marketing experts from every […]

3 Ways to Know if Content Marketing is Right for You 2017-02-24T12:11:25+00:00
10:20 am 10:20 am

What You Say and How You Say It

2017-02-24T12:11:25+00:00

what_you_say_large2Your digital campaign is designed to get your message in front of the right audience for your business. But wait! Is your creative strategy as strategic as your media strategy?

The most well planned media strategy […]

What You Say and How You Say It 2017-02-24T12:11:25+00:00
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