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So far Lisa Raschilla has created 10 blog entries.
In Local Video Strategy: Part 1, we provided a snapshot of digital video trends and how your business can start implementing this strategy into your next campaign. Let’s take a step back and get down to […]
By 2019, 80% of internet traffic will be video, according to a report presented by Cisco. Cisco attributes the popularity to a number of reasons, one being OTT services or ‘over-the-top’ TV services, which deliver video on the Internet – think Netflix. CBS, Showtime, […]
You are the owner of a B2C or B2B company or are a key marketing decision maker. You receive countless daily, weekly or monthly attempts from account executives representing digital marketing companies wanting to secure a meeting with […]
If you’ve run marketing campaigns that include both print and digital ads, that’s great! But if you used the same exact creative for both, that’s not so great. Print and digital ads require different creative in order to […]
For many businesses, it may be daunting to implement, keep up with, and optimize a Social Media Marketing Strategy. There are a number of automation tools available on the market depending on your needs or what you deem […]
With 316 million monthly active users, it seems like being on Twitter is a must for every business. True, being on Twitter has advantages, like increasing brand awareness and interacting with consumers. But whether or […]
The number of clicks on a display ad is typically one of the most regarded metrics in measuring a display campaign’s success; however, this metric is usually one of the least significant. If clicks and CTR (click through rate) are the only ways you determine […]
If you have a website for your business now, you have probably at some point heard about SEO or search engine optimization. The goal behind SEO is to gain more traffic from ‘organic,’ ‘non-paid,’ ‘editorial,’ or ‘natural’ search results on search engines. The concept includes […]