/Lisa Raschilla

About Lisa Raschilla

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So far Lisa Raschilla has created 10 blog entries.
9:34 am 9:34 am

Six Reasons Your Business (and Employees) Should Be Using LinkedIn

2017-02-24T12:11:22+00:00

It’s no secret that LinkedIn is deemed “the professional social media network,” and for good reason.  With more than 414 million users, and 2 new members joining each second, it’s where business professionals spend time […]

Six Reasons Your Business (and Employees) Should Be Using LinkedIn 2017-02-24T12:11:22+00:00
9:20 am 9:20 am

Winning Elections by Embracing Data and Technology Trends

2017-02-24T12:11:22+00:00

In 1922, Warren Harding became the first president to be heard on the radio, and two years later, Calvin Coolidge won the first election that was broadcast over the radio.

The 1960 Kennedy and Nixon debates introduced […]

Winning Elections by Embracing Data and Technology Trends 2017-02-24T12:11:22+00:00
12:24 pm 12:24 pm

Local Video Strategy: Part 1

2017-02-24T12:11:22+00:00

By 2019, 80% of internet traffic will be video, according to a report presented by Cisco. Cisco attributes the popularity to a number of reasons, one being OTT services or ‘over-the-top’ TV services, which deliver video on the Internet – think Netflix. CBS, Showtime, […]

Local Video Strategy: Part 1 2017-02-24T12:11:22+00:00
12:20 pm 12:20 pm

6 Things to Consider when Selecting a Digital Marketing Partner

2017-02-24T12:11:22+00:00

partnership_1320_892_60You are the owner of a B2C or B2B company or are a key marketing decision maker.  You receive countless daily, weekly or monthly attempts from account executives representing digital marketing companies wanting to secure a meeting with […]

6 Things to Consider when Selecting a Digital Marketing Partner 2017-02-24T12:11:22+00:00
4:29 pm 4:29 pm

What Makes a Good Digital Ad?

2017-02-24T12:11:22+00:00

effective_ads_largeIf you’ve run marketing campaigns that include both print and digital ads, that’s great! But if you used the same exact creative for both, that’s not so great. Print and digital ads require different creative in order to […]

What Makes a Good Digital Ad? 2017-02-24T12:11:22+00:00
4:27 pm 4:27 pm

Social Media Marketing: A conversation with your customers

2017-02-24T12:11:22+00:00

social_media_largeFor many businesses, it may be daunting to implement, keep up with, and optimize a Social Media Marketing Strategy. There are a number of automation tools available on the market depending on your needs or what you deem […]

Social Media Marketing: A conversation with your customers 2017-02-24T12:11:22+00:00
10:00 am 10:00 am

Should Your Business be on Twitter?

2017-02-24T12:11:23+00:00

twitter-logo-breakWith 316 million monthly active users, it seems like being on Twitter is a must for every business. True, being on Twitter has advantages, like increasing brand awareness and interacting with consumers. But whether or […]

Should Your Business be on Twitter? 2017-02-24T12:11:23+00:00
9:25 am 9:25 am

Clicks Don’t Matter in Display Advertising and Here’s Why

2017-02-24T12:11:23+00:00

The number of clicks on a display ad is typically one of the most regarded metrics in measuring a display campaign’s success; however, this metric is usually one of the least significant. If clicks and CTR (click through rate) are the only ways you determine […]

Clicks Don’t Matter in Display Advertising and Here’s Why 2017-02-24T12:11:23+00:00
8:53 am 8:53 am

Why Local SEO Matters

2017-02-24T12:11:23+00:00

If you have a website for your business now, you have probably at some point heard about SEO or search engine optimization. The goal behind SEO is to gain more traffic from ‘organic,’ ‘non-paid,’ ‘editorial,’ or ‘natural’ search results on search engines. The concept includes […]

Why Local SEO Matters 2017-02-24T12:11:23+00:00