The process for recruiting new employees has drastically changed in the past few decades. An industry that used to be focused mostly on print and word-of-mouth is now heavily reliant on technology and digital marketing to fill open positions. As the industry continues to shift […]
Creating an advertisement on Facebook is relatively easy, but making sure your ad does not get denied can be tricky. When one places an order for an ad on Facebook, the ad is reviewed against their policies. Facebook reviews your advertisement’s text, images, targeting, positioning, […]
If you have employed a paid search campaign, you should be focusing on your own brand and you can do so by bidding on your brand terms. While there are ongoing debates on the benefits of bidding on your own keywords, most seasoned marketers will […]
Looking for ways to improve the response of your display advertisements? The solution can be as simple as following a few design techniques . While timing and selecting the right audience to target are important, the campaign won’t reach its full potential if ad creative […]
In our last article we discussed the changes to voice search and why it’s so important to optimize for it. Now let’s dive deeper with some tips to include in your marketing strategy.
Research How Your Brand […]
2017 is already proving to be one of many changes in the ad world, and Google AdWords is leading the pack. Check out these three new changes that have either been recently implemented or are coming soon […]
Voice search is not necessarily a new concept – in fact, the Google Mobile app had a “search by voice” feature for Blackberry and iPhone back in 2008. What is new, is the increased usage of voice search features as well as how sophisticated voice […]
Looking to get more out of your email marketing campaigns? Here are some tips to help you optimize your email marketing strategy so you can continue to improve on the goals that you’ve set for your campaigns.