We have discussed why your website’s user experience is critical to your success, but how do you make sure that your website is optimized to your viewer’s needs? User experience (UX) audits evaluate and test your […]
In our last article we discussed the changes to voice search and why it’s so important to optimize for it. Now let’s dive deeper with some tips to include in your marketing strategy.
Research How Your Brand […]
After a nearly two-year wait, Google’s Penguin algorithm – which applies penalties to a site that engages in unnatural and “spammy” link building – was updated this fall. It’s the fourth major release, making this Penguin 4.0. It’s […]
Responsive Website or Mobile Website? – The Difference Is Bigger Than You Think
Have you ever looked at a website on your mobile phone – for instance, an ecommerce site – and spent forever scrolling and squinting trying to find the right drill on their inventory […]
If you have a website for your business now, you have probably at some point heard about SEO or search engine optimization. The goal behind SEO is to gain more traffic from ‘organic,’ ‘non-paid,’ ‘editorial,’ or ‘natural’ search results on search engines. The concept includes […]