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So far Devon Eckert has created 48 blog entries.
11:15 am 11:15 am

SWOT Away the Competition


What is a SWOT Analysis?

A SWOT analysis is a strategic tactic companies use to determine and evaluate their Strengths, Weaknesses, Opportunities, and Threats. Conducting this analysis allows you to understand your brand positioning better and watch for gaps. Additionally, you can identify areas to grow […]

SWOT Away the Competition2019-07-17T13:12:46-05:00
4:19 pm 4:19 pm

How to Dominate Brand Positioning


According to the Entrepreneur Encyclopedia, branding is the marketing practice of generating a name, symbol, or design that identifies and differentiates your product or service from others. Some businesses succeed so greatly in the world of brand positioning that their brand names become used […]

How to Dominate Brand Positioning2019-08-21T08:58:27-05:00
10:53 am 10:53 am

Why You Need the 7 P’s of Marketing


The 7 P’s of marketing include product, price, promotion, place, people, process, and physical evidence. Moreover, these seven elements comprise the marketing mix. This mix strategically places a business in the market and can be used with varying levels of force. This is to ensure […]

Why You Need the 7 P’s of Marketing2019-07-10T10:56:20-05:00
1:46 pm 1:46 pm

Death to the Funnel: Rise of the Flywheel


The field of marketing is constantly evolving. With this being said, it may be time to say goodbye to the logic surrounding the familiar marketing funnel. Marketers are encouraged to ditch the one-way rationale that placed customers themselves as less important than acquiring them. The […]

Death to the Funnel: Rise of the Flywheel2019-08-21T09:18:32-05:00
11:44 am 11:44 am

Artificial Intelligence in Marketing: Pros and Cons


Artificial Intelligence is here, whether we are comfortable with it or not. Furthermore, there are many uses for AI, and marketing is one of them. Now is the time to consider implementing AI in your marketing strategy. Let’s dig into some of the pros and […]

Artificial Intelligence in Marketing: Pros and Cons2019-07-10T10:52:08-05:00
2:14 pm 2:14 pm

Personalize When You Advertise


The world of marketing is changing. Because of this, it is a necessity to personalize for each segment. Data is everywhere and personalization is easier than ever!  This increases revenue and creates happier customers. Think of Coca-Cola’s “Share A Coke” campaign. As a result of […]

Personalize When You Advertise2019-08-02T10:03:07-05:00
2:06 pm 2:06 pm

What’s Up with Influencer Marketing?


The concept of influencer marketing is not as new as it appears. Prior to social media, many companies hired celebrities of great influence to speak highly of their brand. However, the digital age and social media alike have allowed influencer marketing to flourish. Furthermore, over […]

What’s Up with Influencer Marketing?2019-07-10T10:49:24-05:00
2:45 pm 2:45 pm

5 Social Media Marketing Mistakes to Avoid in 2019


Ad Spamming

Intriguingly, experts claim that on average, we see about 5,000 ads per day. This number may seem exaggerated or even impossible, but everywhere we go we see ads—driving down streets and highways, and when on social media platforms. The last thing you want […]

5 Social Media Marketing Mistakes to Avoid in 20192019-07-25T13:24:52-05:00
2:42 pm 2:42 pm

Optimize Your SEO Strategy for Voice Search


In an ever-advancing, high-tech world, speaking to a machine has become a norm. Siri and Alexa, for example, have become very familiar names. As a matter of fact, by 2022, 55% of households are expected to own a smart speaker. Voice searching via […]

Optimize Your SEO Strategy for Voice Search2019-07-10T10:44:59-05:00
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