/Devon Eckert

About Devon Eckert

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So far Devon Eckert has created 25 blog entries.
2:26 pm 2:26 pm

SEM: The Auction-House of the Internet


Think about the last time you clicked to the third page of a Google search to find what you need. Not that often, right? That’s because advertisers are competing in a constant bidding process to have the most relevant and useful links at the top […]

SEM: The Auction-House of the Internet2019-02-20T14:27:35+00:00
12:11 pm 12:11 pm

5 Ways to Improve Your Website Right Now


Your website is the first and most powerful presentation of your business. It shows customers who you are as a company, what you offer, and why your products and services are better than all the rest.  That’s why it needs to be beautiful, frictionless, and […]

5 Ways to Improve Your Website Right Now2019-02-20T12:11:20+00:00
4:16 pm 4:16 pm

Digital Marketing Trivia Comepetition


Are you a fan of trivia? Do you want to test your marketing knowledge for a chance to win a prize? 

We have a contest for you!

Answer our marketing related trivia question by using the form below.

To qualify, you must be a subscriber of our […]

Digital Marketing Trivia Comepetition2019-01-28T16:30:37+00:00
1:50 pm 1:50 pm

2019 Marketing Trends eBook


Continuing to find ways to innovate in marketing is nothing new. With every new year comes new business goals and objectives, and building a compelling and effective marketing program to support those initiatives is never far behind.

This guide will give you a snapshot of what’s […]

2019 Marketing Trends eBook2019-01-30T16:16:49+00:00
10:17 am 10:17 am

5 Qualities of Shareable Content


If you run a website or social media profiles for a business, you need content. The definition of “content” can be fairly broad, but it generally includes thoughts, tips, or information you share with your audience. That funny cat video your coworker is showing everyone […]

5 Qualities of Shareable Content2019-01-30T16:39:24+00:00
3:10 pm 3:10 pm

Tracking 101: Why You Need to Use UTM Codes


It’s often a misconception that marketing strategies can be hard to track, but with digital marketing nothing could be farther from the truth. There are multiple ways to track your solutions, but when it comes to URL-based information, nothing can give you the data on […]

Tracking 101: Why You Need to Use UTM Codes2018-12-19T15:10:00+00:00
9:20 am 9:20 am

Content Solutions and The Path to Purchase


There are two types of content marketing: native and branded. Native content is advertising the matches the interface of the platform where it appears. Types of native advertising would include sponsor articles, in-stream content, and social media advertising. Branded content is advertising created and distributed […]

Content Solutions and The Path to Purchase2018-12-19T09:49:19+00:00
10:42 am 10:42 am

What You Don’t Know About Social Media Changes


There is no question that social media has remained a prevalent space for marketers and advertisers. But with the constant shifting of user bases, regulatory requirements, and nuances of each platform, how can you keep up with […]

What You Don’t Know About Social Media Changes2018-11-29T08:45:58+00:00
9:47 am 9:47 am

5 Alternative Metrics to Improve your Performance Tracking


There are many metrics for tracking performance in business, so why do digital marketers tend to only track click-through rates? The answer: clicks are an easy metric to both track and understand, but it is only a general indication of interest from a consumer.

This isn’t […]

5 Alternative Metrics to Improve your Performance Tracking2018-11-25T20:17:29+00:00
2:05 pm 2:05 pm

The Power of Display Ads: Part Two


Last month we talked about how display advertising is a powerful multi-channel marketing strategy that can reach your audience at all parts of their consumer journey. Now what? It is easy to acknowledge the benefits of a marketing solution, but lets take a look at […]

The Power of Display Ads: Part Two2018-10-23T14:59:49+00:00
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