Think about the last time you clicked to the third page of a Google search to find what you need. Not that often, right? That’s because advertisers are competing in a constant bidding process to have the most relevant and useful links at the top […]
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So far Devon Eckert has created 25 blog entries.
Your website is the first and most powerful presentation of your business. It shows customers who you are as a company, what you offer, and why your products and services are better than all the rest. That’s why it needs to be beautiful, frictionless, and […]
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Continuing to find ways to innovate in marketing is nothing new. With every new year comes new business goals and objectives, and building a compelling and effective marketing program to support those initiatives is never far behind.
This guide will give you a snapshot of what’s […]
If you run a website or social media profiles for a business, you need content. The definition of “content” can be fairly broad, but it generally includes thoughts, tips, or information you share with your audience. That funny cat video your coworker is showing everyone […]
It’s often a misconception that marketing strategies can be hard to track, but with digital marketing nothing could be farther from the truth. There are multiple ways to track your solutions, but when it comes to URL-based information, nothing can give you the data on […]
There are two types of content marketing: native and branded. Native content is advertising the matches the interface of the platform where it appears. Types of native advertising would include sponsor articles, in-stream content, and social media advertising. Branded content is advertising created and distributed […]
There are many metrics for tracking performance in business, so why do digital marketers tend to only track click-through rates? The answer: clicks are an easy metric to both track and understand, but it is only a general indication of interest from a consumer.
This isn’t […]
Last month we talked about how display advertising is a powerful multi-channel marketing strategy that can reach your audience at all parts of their consumer journey. Now what? It is easy to acknowledge the benefits of a marketing solution, but lets take a look at […]