/Devon Eckert

About Devon Eckert

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So far Devon Eckert has created 32 blog entries.
4:10 pm 4:10 pm

Why Digital Video Trumps TV Advertising

2019-04-24T14:57:29+00:00

Not willing to make the switch from TV advertising to digital video advertising?

Think about how you watch television for a moment. Most consumers stream, download or DVR the TV content they want to watch. This means that dollars spend on TV advertising are not reaching […]

Why Digital Video Trumps TV Advertising2019-04-24T14:57:29+00:00
4:22 pm 4:22 pm

Successful Email Marketing: Subject Yourself to the Subject

2019-04-24T14:58:06+00:00

The subject line is arguably the most important component of an email. It is what entices the reader to open an email in the first place, so it needs to be attractive. Craft a great subject line, and the number of opens it receives will […]

Successful Email Marketing: Subject Yourself to the Subject2019-04-24T14:58:06+00:00
4:01 pm 4:01 pm

Generational Marketing Part II: Generation X

2019-04-24T14:59:27+00:00

Stuck between Baby Boomers and the Millennials, marketers tend to ignore Generation X. However, this generation can prove to be the perfect consumer segment for marketers that take the time to understand their unique needs.

Here is what […]

Generational Marketing Part II: Generation X2019-04-24T14:59:27+00:00
10:19 am 10:19 am

Work Harder, Not Smarter by Repurposing Your Content

2019-04-24T14:59:52+00:00

According to the Content Marketing Institute’s annual marketing trends survey, 56% of B2B and 60% of B2C marketers said that their organizations are extremely/very committed to content marketing. However, among these marketers, an average 54% have a small or one-person content […]

Work Harder, Not Smarter by Repurposing Your Content2019-04-24T14:59:52+00:00
10:42 pm 10:42 pm

The 5 Ways You Win with Contest Marketing

2019-04-24T15:03:33+00:00

Few strategies will achieve brand awareness and engagement like contest marketing.

What exactly is contest marketing, you ask? It is just like it sounds. It is a promotional tool marketers use to gather information and create engagement with customers. In the digital age, contests no longer […]

The 5 Ways You Win with Contest Marketing2019-04-24T15:03:33+00:00
3:40 pm 3:40 pm

Generation Marketing Part I: The Baby Boomer

2019-04-24T15:04:03+00:00

Have you ever tried to talk to a teenager and just didn’t understand what they were saying? On the flip-side, have you ever talked to a grand-parent and felt like they weren’t understanding a word you said? That’s because different generations communicate in different ways. […]

Generation Marketing Part I: The Baby Boomer2019-04-24T15:04:03+00:00
9:09 am 9:09 am

Digital Marketing Trivia Comepetition

2019-04-24T15:04:39+00:00

Last Month’s Trivia Question: Which do you think is the more ideal way of testing the effectiveness of display advertising?

Answer: In-View Time. The amount a digital ad campaign is seen impacts brand retention and will positively impact other engagement metrics. For example, ads that are […]

Digital Marketing Trivia Comepetition2019-04-24T15:04:39+00:00
4:02 pm 4:02 pm

The Key Marketing Strategy to Building Client Trust

2019-04-24T15:05:39+00:00

We turn to the opinion of other’s for help making a variety of decisions. From what restaurant to go to for dinner to what brand of car you should by, the opinions of others often offer an unbiased judgement about a company or product. A […]

The Key Marketing Strategy to Building Client Trust2019-04-24T15:05:39+00:00
2:26 pm 2:26 pm

SEM: The Auction-House of the Internet

2019-04-24T15:06:02+00:00

Think about the last time you clicked to the third page of a Google search to find what you need. Not that often, right? That’s because advertisers are competing in a constant bidding process to have the most relevant and useful links at the top […]

SEM: The Auction-House of the Internet2019-04-24T15:06:02+00:00
12:11 pm 12:11 pm

5 Ways to Improve Your Website Right Now

2019-04-24T15:06:27+00:00

Your website is the first and most powerful presentation of your business. It shows customers who you are as a company, what you offer, and why your products and services are better than all the rest.  That’s why it needs to be beautiful, frictionless, and […]

5 Ways to Improve Your Website Right Now2019-04-24T15:06:27+00:00
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