How long does it take to build an effective content marketing strategy? 

A minimum of 6-12 months, depending on how much time and investment a company is willing to make with strategy.

How much content does a company need to create to reach critical mass?

There are no official benchmarks, but 40-50 pieces of content (with unique URLs) is a reasonable goal. Many successful B2B sites get fewer than 100 visitors per day, but if they make the most of these visits, it could be worth the leads generated.

What kind of company would want to publish white papers?

Any B2B company selling anything relatively new, complex or expensive could likely benefit from a white paper. This includes companies in sectors like:

  • Information technology
  • Healthcare
  • Consulting
  • Manufacturing

How can companies use white papers for lead generation?

White papers are one of the most valuable types of lead-gen-oriented content marketing. The best way to capitalize on this is if a company puts a lead capture form on its site that readers have to fill out in order to download the white paper. Use a brief, yet intriguing, description of the white paper and short capture form for the best results. If there is too much information in the description, there will be no need to download the white paper. If the lead capture form is too long, it will prohibit registrations.

How often should a company publish new content on their website or blog?

Publishing content consistently lends credibility to a company’s blog and brand. It also helps solidify a company’s position as a thought leader within its industry or field. Marketers should determine a publishing strategy that works best within the framework of their overall marketing strategy, but also lends itself to consistency. To be truly effective, companies should publish new content at least 4-6 times per month.

Is a blog worth producing if no one comments?

Absolutely! Not only does a blog help a company build authority and brand awareness in your industry, it also acts as the nerve center of social media activities. Blog postings should be highlighted on all social media outlets. This leads to social sharing and helps with SEO.

What kind of content works best for blogs?

Readers are attracted to your content due to its value, relevance, and timeliness. We all love a good story. Companies should share their customers’ successes, stories, and challenges. Also, highlight company wins that define your unique brand identity.

For a content marketing strategy tailored to your business, please contact us.