New years bring hope, resolutions, and often law changes. The California Consumer Privacy Act (CCPA) took effect today in the Golden State and will surely be a closely watched precedent for the rest of the nation. The law is modeled in part after similar legislation in Europe.

At MassLive Media and Advance Local we have prepared for this regulation and are ready to assist our clients with navigating it.

A Summary of What You Need to Know 

The CCPA is a data privacy law that grants California residents new rights regarding the collection, sharing, and use of their personal information. Within this, residents have the right to

  • Access and request the deletion of their personal information &
  • Have the right to request that their personal information not be sold.

In order to comply with this new right, companies that “sell” personal information must have a “Do Not Sell My Personal Information” link on their websites. 

Understand the Terms 

“Personal information” is a broad term, but may include information that is shared with third parties to serve interest-based advertising.  Companies who do business in California, regardless of where they themselves are located, must comply with the law if they exceed one of the thresholds specified in the CCPA, primarily involving revenue, personal data collection, and the “sale” of personal data.

MassLive Media and Advance Local are prepared with procedures to be in compliance with the law, and help our clients do the same. This will primarily focus on our clients that hire us for website development and maintenance – but even if we didn’t build your site for you, we can help.

If you have any questions or want to chat about changes regarding data, feel free to reach out directly to my cell or email.

Happy New Year!

–  Gareth Charter, Vice President of Sales