CONQUESTING THE COMPETITION
A Cannabis Retail Location recently launched a geo-fencing campaign, serving ads to people who visit surrounding dispensaries/provision centers, and retargeting them after they’ve left the store. Additionally, the campaign tracks foot traffic conversions – so, of those who were served the ad while they were at a competitor’s location (or retargeted after they left), we know how many visited our client’s location later.
In one month, our client generated a l.34% CTR and 156 foot traffic conversions. It typically takes six ad exposures to recall a brand. To see this many foot traffic conversions (aka ACTIONS) is really something amazing.
164,076 served impressions
25 seconds in-view time
1,295 universal interactions
2,203 clicks – 1.34% CTR
156 total foot traffic conversions