Motorsports company increases sales by 50% with SEM

A Western Mass Motorsports company was having challenges with brand awareness and poor online presence. The business was lacking a high search ranking and was being lost among their competitors.

Goals

• Increase website traffic
• Track and increase phone leads
• Increase sales

MassLive Media evaluated their search engine marketing and created a custom plan focusing on key products for new client acquisition. The strategy included a re-marketing component serving general brand messaging to consumers who engaged with their website. A con-questing plan was also launched to bid on competitors within Google. Call tracking was implemented to monitor and record phone leads.

• Their previous SEM plan managed by another vendor wasn’t being optimized for their business
• Keyword research fueled the strategy to focus on specific products and target lower funnel sales opportunities
• Call tracking allowed management to monitor their customer service and identify leads in need of follow up

• 58% year-over-year increase in website traffic
• 30% increase in website traffic attributed to paid search
• 50% increase in sales for key product lines
• 150% increase in sales of leading brand’s product line
• 25% increase in overall quality lead activity
• 4.21% click though rate
• 300+ calls in 6 months

“MassLive Media’s experience and knowledge has been imperative to growing our website traffic and driving our sales goals. We recommend MassLive Media to any business looking for a robust digital marketing plan that is customized for your needs and comes with the personal support of local professionals.”