THE CHALLENGE

A Western Mass Motorsports company was having challenges with brand awareness and poor online presence. The business was lacking a high search ranking and was being lost among their competitors.

Goals

Increase website traffic
Track and increase phone leads
Increase sales

THE STRATEGY

MassLive Media evaluated their search engine marketing and created a custom plan focusing on key products for new client acquisition. The strategy included a re-marketing component serving general brand messaging to consumers who engaged with their website. A con-questing plan was also launched to bid on competitors within Google. Call tracking was implemented to monitor and record phone leads.

KEY CLIENT FINDINGS

Their previous SEM plan managed by another vendor wasn’t being optimized for their business
Keyword research fueled the strategy to focus on specific products and target lower funnel sales opportunities
Call tracking allowed management to monitor their customer service and identify leads in need of follow up

THE RESULTS

58% year-over-year increase in website traffic
30% increase in website traffic attributed to paid search
50% increase in sales for key product lines
150% increase in sales of leading brand’s product line
25% increase in overall quality lead activity
4.21% click though rate
300+ calls in 6 months

TESTIMONIAL FROM THE MARKETING DIRECTOR

“MassLive Media’s experience and knowledge has been imperative to growing our website traffic and driving our sales goals. We recommend MassLive Media to any business looking for a robust digital marketing plan that is customized for your needs and comes with the personal support of local professionals.”

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GROW YOUR BUSINESS

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