Multi-phase Marketing Plan Drives Leads And Brand Engagement
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THE CHALLENGE
Improve user experience online
Enhance social presence and engagement
Generate more high-quality leads
Goals
Engagement with more students, specifically from nearby colleges that would be interested in summer classes
Engagement with website, specifically summer transient program pages
Engagement with social media
THE STRATEGY
Our digital experts developed a three-phase program designed to give the firm a solid branding foundation to build upon, generate quality leads and enhance their social presence:
Rebuild the client’s website from the foundation up, creating a mobile responsive site that improves user experience
Implement a paid search campaign (SEM) by establishing effective keywords, reaching a relevant geo-targeted audience
Develop quality content for social engagement. We created engaging, informative articles and social posts for their Facebook page that focused on their areas of expertise
THE RESULTS
SEM campaign conversions surpassed the industry average within the legal category by 137%
Leads increased by 80% and they saw 104% conversion growth in the first three months
Cost per lead decreased 34% from the first three months versus the most recent three months
Facebook generated reactions, shares and high engagement rates of 10% – 12%
Sponsor posts and content on Advance’s site received 1,200 article page visits and 92% engagement rate
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