If you run a website or social media profiles for a business, you need content. The definition of “content” can be fairly broad, but it generally includes thoughts, tips, or information you share with your audience. That funny cat video your coworker is showing everyone […]
There are two types of content marketing: native and branded. Native content is advertising the matches the interface of the platform where it appears. Types of native advertising would include sponsor articles, in-stream content, and social media advertising. Branded content is advertising created and distributed […]
Convincing your leadership team that you need content marketing and that there is significant value in the investment can be difficult. Anything that requires money being spent and budget reworked must have everyone on board. So how should you explain the value of content marketing […]
Digital marketing in the healthcare industry has quickly overtaken traditional channels as more and more patients are researching healthcare options and information before they consult a healthcare specialist. According to Think with Google, 77% of patients […]
Content marketing engages audiences, aligning them with your brand and creating loyalty. This will attract new traffic to your site, build your reputation as a thought-leader, and encourage trust in your brand with your consumers. However, these benefits […]
The end of 2016 is quickly approaching, and as marketers are starting to develop their 2017 marketing strategies we’d all love to have a crystal ball to help in the planning process. Unfortunately, we can’t predict the future, […]
Election season is upon us and the political ads are pouring in. According to the Wesleyan Media Project, advertising volume for the 2016 elections has increased by 122% since 2012. Traditionally, candidates have utilized television advertising almost exclusively, but that is changing. National campaigns […]
How long does it take to build an effective content marketing strategy?
A minimum of 6-12 months, depending on how much time and investment a company is willing to make.
How much content does a company need to create to reach critical mass?