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Work Smarter, Not Harder, By Repurposing Your Content

2019-05-15T10:51:44-05:00

According to the Content Marketing Institute’s annual marketing trends survey, 56% of B2B and 60% of B2C marketers said that their organizations are extremely/very committed to content marketing. However, among these marketers, an average 54% have a small or one-person content […]

Work Smarter, Not Harder, By Repurposing Your Content2019-05-15T10:51:44-05:00
10:17 am 10:17 am

5 Qualities of Shareable Content

2019-04-24T15:15:09-05:00

If you run a website or social media profiles for a business, you need content. The definition of “content” can be fairly broad, but it generally includes thoughts, tips, or information you share with your audience. That funny cat video your coworker is showing everyone […]

5 Qualities of Shareable Content2019-04-24T15:15:09-05:00
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Content Solutions and The Path to Purchase

2019-04-25T11:24:03-05:00

There are two types of content marketing: native and branded. Native content is advertising the matches the interface of the platform where it appears. Types of native advertising would include sponsor articles, in-stream content, and social media advertising. Branded content is advertising created and distributed […]

Content Solutions and The Path to Purchase2019-04-25T11:24:03-05:00
9:15 am 9:15 am

How to Explain the Value of Content Marketing to Your Leadership Team

2019-04-08T14:54:56-05:00

Convincing your leadership team that you need content marketing and that there is significant value in the investment can be difficult. Anything that requires money being spent and budget reworked must have everyone on board. So how should you explain the value of content marketing […]

How to Explain the Value of Content Marketing to Your Leadership Team2019-04-08T14:54:56-05:00
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Healthcare Marketing: How Digital Marketing Connects You to Patients

2019-04-08T15:43:57-05:00

Digital marketing in the healthcare industry has quickly overtaken traditional channels as more and more patients are researching healthcare options and information before they consult a healthcare specialist. According to Think with Google, 77% of patients […]

Healthcare Marketing: How Digital Marketing Connects You to Patients2019-04-08T15:43:57-05:00
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Consistent Content: How to Best Use Content Marketing

2019-04-08T11:35:18-05:00

Content marketing engages audiences, aligning them with your brand and creating loyalty. This will attract new traffic to your site, build your reputation as a thought-leader, and encourage trust in your brand with your consumers. However, these benefits […]

Consistent Content: How to Best Use Content Marketing2019-04-08T11:35:18-05:00
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Manage Your Content Process by Embracing the Content Calendar

2019-04-22T14:13:36-05:00

Research shows that more than 90% of companies are now using a content marketing editorial calendar. Creating a content calendar seems like a daunting task, but is well worth the effort to get your team on the same page. It can help you keep your […]

Manage Your Content Process by Embracing the Content Calendar2019-04-22T14:13:36-05:00
10:13 am 10:13 am

Trends to Shape your 2017 Marketing Budget

2017-02-24T12:11:21-05:00

budgetsThe end of 2016 is quickly approaching, and as marketers are starting to develop their 2017 marketing strategies we’d all love to have a crystal ball to help in the planning process. Unfortunately, we can’t predict the future, […]

Trends to Shape your 2017 Marketing Budget2017-02-24T12:11:21-05:00
2:22 pm 2:22 pm

Marketing While Running for Local Office

2019-04-08T11:42:13-05:00

Election season is upon us and the political ads are pouring in. According to the Wesleyan Media Project, advertising volume for the 2016 elections has increased by 122% since 2012. Traditionally, candidates have utilized television advertising almost exclusively, but that is changing. National campaigns […]

Marketing While Running for Local Office2019-04-08T11:42:13-05:00
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B2B Content Marketing Strategy FAQs

2019-04-25T10:53:03-05:00

How long does it take to build an effective content marketing strategy? 

A minimum of 6-12 months, depending on how much time and investment a company is willing to make.

How much content does a company need to create to reach critical mass?

There […]

B2B Content Marketing Strategy FAQs2019-04-25T10:53:03-05:00
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