Last month we talked about how display advertising is a powerful multi-channel marketing strategy that can reach your audience at all parts of their consumer journey. Now what? It is easy to acknowledge the benefits of a marketing solution, but lets take a look at […]
In the digital age, there are many marketing solutions to choose from. Few, however, integrate creative strategy and data to engage more consumers while they search the web than display advertising. By aligning ads with content consumers like and appearing across multiple channels, display advertising […]
Is digital marketing helping your business? Here’s how to tell.
Your business has made the leap into digital marketing. It was a big leap, and a smart one. If you want your business to compete and grow market share, you must have a strong online presence.
People are the single most important part of any organization. Most consumers are willing to pay more for a great experience solely based on the people involved in a given organization. Knowing that most consumers won’t settle for anything short of a clearly superior product […]
With the marketplace in Massachusetts changing, it is vital to look at the reasons buyers are buying. This will help your dealership focus on connecting to buyers. If you can’t communicate a message that resonates with your […]
In our last article we shared design best practices for creating display ads. One of those tips included keeping copy short – not exceeding 5-10 words. But what do you do when you have a long message to share and can’t keep copy […]
Many B2B marketers are struggling with finding a balance of the traditional pieces of marketing and the new digital trends that are creeping in. The truth is, digital marketing should be an essential piece of every B2B […]
Looking for ways to improve the response of your display advertisements? The solution can be as simple as following a few design techniques . While timing and selecting the right audience to target are important, the campaign won’t reach its full potential if ad creative […]
It’s hard to believe the back-to-school season is already here! It feels like summer just started and here we are approaching the end of the season. Kids are back in school, PTA meetings are soon to be back in session, fall sports practices, school fundraisers […]
If you’ve run marketing campaigns that include both print and digital ads, that’s great! But if you used the same exact creative for both, that’s not so great. Print and digital ads require different creative in order to […]