In the digital age, there are many marketing solutions to choose from. Few, however, integrate creative strategy and data to engage more consumers while they search the web than display advertising. By aligning ads with content consumers like and appearing across multiple channels, display advertising […]
Marketing has one goal: to grow business and brand awareness. Increasing awareness is how businesses grow. However, small business owners work more closely with the numerous responsibilities that large companies are able to delegate to different employees and teams. Because of this lack of time […]
Communication is an integral part of maintaining customer relationships. Because of this, however, the competition to get a customer’s attention is stronger than ever. Don’t let your voice get lost in the wave of digital communication. Pay attention to whether you are providing active communication […]
Consumers gather their data and content from everywhere now- switching from phones to laptops, and from internet browsers to applications. So how can brands follow those users as they move around, while also keeping their attention and creating a seamless transition between devices and platforms?
Through working with manufacturing companies, MassLive Media has discovered three main challenges that are causing them to miss out on customers and revenue:
- Generating website traffic and leads
- Converting […]
Social media is one powerful tool. One-third of our time spent on the internet is dedicated to social media platforms. Oftentimes, a business’s social media pages are the first line of contact with […]
For years, Millennials have been the mainstay focus of advertising endeavors. But what about the next generation—Gen Z? This generation, which follows Millennials, already has billions of dollars in spending power and should be your next target demographic. Lucie Greene of J. Walter Thompson calls […]
In some ways, the growth of big data is leveling the playing field for marketers. Data-driven marketing allows small companies to get the same level of insight as their larger competitors. This is because marketers are beginning to connect the dots that really matter: They’re gaining […]
A big part of the recruitment process is addressing the concerns of today’s potential students and their family members by using higher education branding. Regardless of age and education goals, students are looking for more information to help them make their decision.
Potential students are interested […]