The subject line is arguably the most important component of an email. It is what entices the reader to open an email in the first place, so it needs to be attractive. Craft a great subject line, and the number of opens it receives will […]
Email remains one of the most efficient means of communication when reaching potential customers. Drafting and distributing mass emails is relatively easy; getting potential customers to open those emails is not.
For a potential customer to open an […]
The second week of June was National Email Week. Email is an especially effective marketing medium, and one you should absolutely be taking advantage of for your business. Here’s seven impressive email marketing stats to help you celebrate […]
Looking to get more out of your email marketing campaigns? Here are some tips to help you optimize your email marketing strategy so you can continue to improve on the goals that you’ve set for your campaigns.
When producing an effective marketing campaign, marketers, advertisers, and sales representatives often focus too much on the click-through rate, or CTR. While CTR is an important metric, it is not the end-all-be-all to evaluating your email campaign’s […]