Stuck between Baby Boomers and the Millennials, marketers tend to ignore Generation X. However, this generation can prove to be the perfect consumer segment for marketers that take the time to understand their unique needs.
Here is what […]
Generational Marketing Part II: Generation XDevon Eckert2019-04-24T14:59:27-04:00
Have you ever tried to talk to a teenager and just didn’t understand what they were saying? On the flip-side, have you ever talked to a grand-parent and felt like they weren’t understanding a word you said? That’s because different generations communicate in different ways. […]
Generation Marketing Part I: The Baby BoomerDevon Eckert2019-04-24T15:04:03-04:00