Marketing, in all its iterations, uses every touchpoint we share. These touchpoints exist between us, in our internet travels, as one-way mass communications, broadcast, news and […]
Social media changes so quickly that it can be difficult to keep […]
Improving your website’s search engine rankings helps customers find you.
Internet searches are the new front doors for businesses. Searches bring more people to company websites than all other digital channels combined. And because those visitors are on the […]
Not willing to make the switch from TV advertising to digital video advertising?
Think about how you watch television for a moment. Most consumers stream, download or DVR the TV content they want to watch. This means that dollars spend on TV advertising are not […]
The subject line is arguably the most important component of an email. It is what entices the reader to open an email in the first place, so it needs to be attractive. Craft a great subject line, and the number of opens it receives will […]
Few strategies will achieve brand awareness and engagement like contest marketing.
What exactly is contest marketing, you ask? It is just like it sounds. It is a promotional tool marketers use to gather information and create engagement with customers. In the digital age, contests no longer […]
Have you ever tried to talk to a teenager and just didn’t understand what they were saying? On the flip-side, have you ever talked to a grand-parent and felt like they weren’t understanding a word you said? That’s because different generations communicate in different ways. […]
Last Month’s Trivia Question: Which do you think is the more ideal way of testing the effectiveness of display advertising?
Answer: In-View Time. The amount a digital ad campaign is seen impacts brand retention and will positively impact other engagement metrics. For example, ads that are […]
We turn to the opinion of other’s for help making a variety of decisions. From what restaurant to go to for dinner to what brand of car you should by, the opinions of others often offer an unbiased judgement about a company or product. A […]