Home/Uncategorized
10:52 am 10:52 am

Digital Coupons and Marketing

2019-07-10T10:44:41-05:00

Who isn’t up for getting a great deal? That feeling of getting something for less than its market value. Overall, a lot of us are pretty thrifty. Moreover, we go to the clearance section, or to the economical grocery store before continuing shopping. Sound familiar? […]

Digital Coupons and Marketing2019-07-10T10:44:41-05:00
10:43 am 10:43 am

The Best Practices for Ad Design

2019-07-10T10:44:12-05:00

According to the Business Dictionary, an advertisement is a paid,  public communication about causes, goods and services, ideas, organizations, people, and places, through means such as direct mail, telephone, print, radio, television, and internet. Advertising is an essential, informative, and persuasive […]

The Best Practices for Ad Design2019-07-10T10:44:12-05:00
10:31 am 10:31 am

Understanding the Stories Your Data Tells You

2019-07-10T10:43:48-05:00

When you wake up in the morning, you open your eyes. Your eyes receive various data from all around you and your brain translates this to make sense of the world. For example, you know to a stop at a red light. Your brain takes […]

Understanding the Stories Your Data Tells You2019-07-10T10:43:48-05:00
11:10 am 11:10 am

Synergy, Strategy, Innovation: Marketing Uses All Touchpoints

2019-07-10T10:43:18-05:00

Marketing, in all its iterations, uses every touchpoint we share. These touchpoints exist between us, in our internet travels, as one-way mass communications, broadcast, news and […]

Synergy, Strategy, Innovation: Marketing Uses All Touchpoints2019-07-10T10:43:18-05:00
4:10 pm 4:10 pm

Why Digital Video Trumps TV Advertising

2019-04-25T10:59:34-05:00

Not willing to make the switch from TV advertising to digital video advertising?

Think about how you watch television for a moment. Most consumers stream, download or DVR the TV content they want to watch. This means that dollars spend on TV advertising are not […]

Why Digital Video Trumps TV Advertising2019-04-25T10:59:34-05:00
4:22 pm 4:22 pm

Successful Email Marketing: Subject Yourself to the Subject

2019-04-24T14:58:06-05:00

The subject line is arguably the most important component of an email. It is what entices the reader to open an email in the first place, so it needs to be attractive. Craft a great subject line, and the number of opens it receives will […]

Successful Email Marketing: Subject Yourself to the Subject2019-04-24T14:58:06-05:00
10:19 am 10:19 am

Work Smarter, Not Harder, By Repurposing Your Content

2019-05-15T10:51:44-05:00

According to the Content Marketing Institute’s annual marketing trends survey, 56% of B2B and 60% of B2C marketers said that their organizations are extremely/very committed to content marketing. However, among these marketers, an average 54% have a small or one-person content […]

Work Smarter, Not Harder, By Repurposing Your Content2019-05-15T10:51:44-05:00
10:42 pm 10:42 pm

The 5 Ways You Win with Contest Marketing

2019-04-24T15:03:33-05:00

Few strategies will achieve brand awareness and engagement like contest marketing.

What exactly is contest marketing, you ask? It is just like it sounds. It is a promotional tool marketers use to gather information and create engagement with customers. In the digital age, contests no longer […]

The 5 Ways You Win with Contest Marketing2019-04-24T15:03:33-05:00
Load More Posts