Video Marketing

/Video Marketing
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Why Digital Video Trumps TV Advertising

2019-04-25T10:59:34-04:00

Not willing to make the switch from TV advertising to digital video advertising?

Think about how you watch television for a moment. Most consumers stream, download or DVR the TV content they want to watch. This means that dollars spend on TV advertising are not […]

Why Digital Video Trumps TV Advertising2019-04-25T10:59:34-04:00
10:46 am 10:46 am

How to Rev Up Your Video Marketing Strategy

2019-04-24T15:18:44-04:00

It’s no secret that the use of video has been on the rise in recent years. Digital video has interrupted traditional media, especially television. […]

How to Rev Up Your Video Marketing Strategy2019-04-24T15:18:44-04:00
10:43 am 10:43 am

The Uses of Video Marketing: Not Just for YouTube

2019-04-22T14:11:58-04:00

We have talked about why it is important to use video, and best practices to use when making them; now let’s talk about the different marketing solutions to use those video assets in. Just as video has a use beyond traditional TV advertising, it […]

The Uses of Video Marketing: Not Just for YouTube2019-04-22T14:11:58-04:00
11:25 am 11:25 am

Viewability + Audibility = Higher Brand Awareness

2019-04-08T11:27:00-04:00

It may seem obvious, but YouTube users who both see and hear ads for more than 3 seconds experience higher brand awareness, higher ad recall, and higher consideration than those who only see or only hear ads. The need for a way to both view […]

Viewability + Audibility = Higher Brand Awareness2019-04-08T11:27:00-04:00
9:56 am 9:56 am

Hey You! Learn How to Utilize the 30 Second Ad Format

2019-04-09T09:53:14-04:00

In our last article on YouTube video advertising, we discussed the reasons to start a video ad campaign with a bumper ad- a six second video ad with no skip option- followed by 30 second TrueView ads. There is a way, however, to start […]

Hey You! Learn How to Utilize the 30 Second Ad Format2019-04-09T09:53:14-04:00
8:07 am 8:07 am

YouTube Video Advertising: Improve Your Brand Awareness with Bumper Ads

2019-04-08T11:33:31-04:00

Utilizing video advertising on YouTube is a must for companies looking to create video impressions. YouTube has a global reach of over a billion users, and according to YouTube CEO Susan Wojcicki, those users are watching more […]

YouTube Video Advertising: Improve Your Brand Awareness with Bumper Ads2019-04-08T11:33:31-04:00
10:11 am 10:11 am

The Importance of Videos in Education Marketing

2019-04-08T11:29:19-04:00

One of the ultimate storytelling vehicles of digital marketing, video is a great way to connect with people. With so many companies, organizations, and people on social media sharing videos, it could be difficult to break through the clutter, but education marketers still have a […]

The Importance of Videos in Education Marketing2019-04-08T11:29:19-04:00
10:13 am 10:13 am

Trends to Shape your 2017 Marketing Budget

2017-02-24T12:11:21-04:00

budgetsThe end of 2016 is quickly approaching, and as marketers are starting to develop their 2017 marketing strategies we’d all love to have a crystal ball to help in the planning process. Unfortunately, we can’t predict the future, […]

Trends to Shape your 2017 Marketing Budget2017-02-24T12:11:21-04:00
12:24 pm 12:24 pm

Local Video Strategy: Part 1

2019-04-08T11:50:28-04:00

By 2019, 80% of internet traffic will be video, according to a report presented by Cisco. Cisco attributes the popularity to a number of reasons, one being OTT services or ‘over-the-top’ TV services, which deliver video on the Internet – think Netflix. CBS, Showtime, […]

Local Video Strategy: Part 12019-04-08T11:50:28-04:00
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