Last Month’s Trivia Question: Which do you think is the more ideal way of testing the effectiveness of display advertising?
Answer: In-View Time. The amount a digital ad campaign is seen impacts brand retention and will positively impact other engagement metrics. For example, ads that are seen longer often result in increased consumer brand recall. Only tracking metrics such as click-through rates will limit what you can understand about the effectiveness of your campaign.
Check back in April for another trivia question!