Content marketing engages audiences, aligning them with your brand and creating loyalty. This will attract new traffic to your site, build your reputation as a thought-leader, and encourage trust in your brand with your consumers. However, you only realize these benefits if you are consistent with content creation.

There are many different forms of content that you can produce in order to keep your audience interested. Let’s take a look at some of the most impactful forms, and how they can be used to build your brand.

Sponsored Content/Branded Content 

Sponsored content is an editorial-style piece, published on a third-party platform about a topic within your industry. Partnering with a premium publishing site like draws their own audience to vastly extend your reach. A successful sponsored content positions your brand as a leader in your industry while engaging readers, leaving them interested in learning more about you. Similarly, branded content can be shared on your social media pages or website.


Blogs are a form of content marketing that can be very personal to consumer bases. They also prove your brands knowledge and authority on a topic. It is also a great outlet to show your brand personality. To improve SEO and gain a higher rank in search engines, make sure that you have a consistent upload schedule, and utilize keywords from your industry in your posts.

Social Media Content

Utilizing different social media platforms allows you to create a consistent brand image and share your ideas. Some social media platforms to share content on include:

  • LinkedIn– This platform is best for content targeting business people and job seekers. Content posts are written professionally, be fairly short, and give a high-level understanding of information. Keep a consistent posting schedule, such as twice a week, of posts relating to your field or industry.
  • Facebook– Post content on Facebook when your target market is most active. Keep your posts short, informational and engaging. One way to capture a reader’s attention is to add a relevant image with your text; according to Search Engine Journal, Facebook posts with images get 7x more likes and 10x more shares than content with no pictures.
  • Twitter– In 140 characters and a few hashtags, tweets allow you to do ‘real-time’ marketing. Identify your target audience and be active on your page by posting daily, responding, and commenting to keep your followers engaged. Twitter can give you a quick way to promote your content and stay up to date with consumer trends in your market.

Case Studies 

Case studies are a power social tool. They provide a customer narrative that will help build consumer trust in your brand/product/service. Case studies strategically placed on your home page target viewers at their zero moment of truth. Furthermore, when they are making the split moment decision to make a purchase during their research stage. Push customers to make the purchase by showing them that others have had a positive experience with you through the power of peer-influence.

Remember, content marketing is most helpful if you are consistently posting new and interesting content. With the knowledge of MassLive Media and the audience behind, we can help you create content that engages your customers.