You may be on social media, and with over 80% of all Americans actively using social media, there’s a good chance your consumers are too. But how exactly can you properly utilize your social media and content marketing in order to get the most out of your social media strategy? But the answer isn’t as simple as it may seem. The beautiful thing about social media and the content you can post is that each platform so unique from each other, which means you need different strategies for each. Let’s go over a few prominent social media platforms and some strategies for them.


With over 1.37 billion daily users worldwide and 69% of U.S. women and 67% of U.S. men on the platform, they have the largest audience of any social media platform. The purpose of the platform for your business should be to reach your consumers and create “influencers” who share your product with their friends for likes and comments. In order to do this, keep your posts extremely visual and post photos and videos, while keeping text short. Encourage your users to share your content in creative ways and foster interaction. Your business should be posting on Facebook 5 to 10 times per week.


Instagram has over 800 million users monthly and 32% of U.S. women and 23% of U.S. men, which makes it one of the most popular platforms out there right now. This platform is all about picture sharing, so obviously you want your posts to be image based, but where it differs from Facebook is that you want to visually show what it is your business does best. For example, photography businesses showing off the photos they take is a perfect example for Instagram. In addition to these high quality images, use hashtags to increase audience reach, and post once per day.


Twitter is unique because they limit the amount of characters you can have in your posts. This means that your posts will have to be limited in the message you’re trying to say. With over 330 million monthly active users, of which 21% of U.S. men and women are a part of, Twitter has a wide ranging audience with unique messaging capabilities. In order to maximize your messaging strategy, take advantage of twitter cards that include images, video, audio and links. Keep your text short and post 3-5 times per day.


500 million active users worldwide and 23% of U.S. women and 28% of U.S. men doesn’t even begin to describe the capabilities of LinkedIn. As we described in this blog, the messaging ability is so unique to LinkedIn with their advanced targeting capabilities. You should be posting mostly about B2B and partnership prospecting, sharing industry news and leadership, and recruiting new talent. In order to achieve this, you need to have compelling copy and calls to action. Use engaging images and use the advanced filters to your advantage. You should be posting here once per day on the weekdays only.


YouTube has over 1.5 billion active users monthly and while it may not seem like a social media platform at first glance, compared to these other ones, it can absolutely help your business reach a wide audience. The platform reaches more 18-49 year olds on mobile than any broadcast or cable network. You can use this platform to share educational or informational videos highlighting your expertise. Make sure you use catchy titles and include keywords and engaging thumbnail images. Encourage your viewers to comment and include links to your business website. You should post to YouTube once per week.

Are you ready to get your social media strategy started? Your media strategist will help you to determine the best way to optimize the social media for your business and campaign.  Looking for a digital expert to get you started? Contact us today.