Who isn’t up for getting a great deal? That feeling of getting something for less than its market value. Overall, a lot of us are pretty thrifty. Moreover, we go to the clearance section, or to the economical grocery store before continuing shopping. Sound familiar? You are not alone.
Digital Coupons on the Rise
Intriguingly, 90% of consumers utilize a coupon in some form during a process of buying a product. On this note, coupons are being used more than ever—especially digital coupons. Modern coupons are no longer only cut from the Sunday paper. Rather, they target specific audiences to influence a customer to purchase a brand and remain loyal to it. For various brands, a coupon can be a tactic to reach out to new customers in a catered, persuasive way. This a good add-on marketing tactic to have for new customer acquisition.
According to coupon researchers, there will be a total of 1.05 billion digital coupon users by the end of 2019. Furthermore, by 2022, redemption of digital coupons will spike to $91 billion dollars. Looking even farther ahead, coupon usage is predicted to soar to by 56.5% by 2025 . To emphasize digital coupon use increasing, 80% of coupons redeemed will be mobile by 2022.
What You Need to Know About Marketing and Coupons
If you are not finding methods to personalize the consumer’s purchasing journey to make engagements unique and special, you need to re-examine your strategy. This goes for coupons as well. Consumers can tend to see broad coupons as negative. For example:
For first time buyers only! – We cannot attract new clientele without using a discount, so we are using this way to entice you. Hopefully you’ll stick around.
For a limited time! – We will extend this until we’ve hit our sales number.
Buy one, get one! – Our business model is based on volume, and we need to get rid of this before it goes bad, because we don’t have enough clientele to support our production line.
With 83% of people claiming that coupons change their shopping strategy, it is crucial to make an coupon ad personal and welcoming. A total of 76% of customers believe receiving personalized coupon offers based off of past purchase history is vital. Using email to send personalized digital discount offers could include the consumers name, recommended items based on their searching and buying history, a special percent off, and a personalized call to action. For example, this could be a 15% off coupon valid for something they left in their wish list or shopping cart. Within the marketing industry, personalization of every ad is beginning to become more necessary. With all of the statistics pointing to coupon use rising, particularly digitally, it is key to stay in the game and ahead of your competitors with personalized digital coupons.
Struggling to put together your ideal marketing strategy? Let’s talk.