DIY vs. Pros: Why Home Improvement Companies Need to Keep Up with Trends
More than ever before, homeowners are taking on as many do-it-yourself (DIY) projects as they think they can handle. For professional home improvement businesses to compete with the DIY craze, their marketing strategies must reflect why choosing a professional is a wise choice.
Here, MassLive Media, a trusted provider of search engine visibility and marketing solutions, explains why home improvement providers need to stay abreast of what homeowners are tackling on their own.
Trending DIY Projects of Today’s Homeowners
Millennials are leading the charge when it comes to which age group takes on the most DIY home improvement projects. This could be for various reasons, from rising costs of living to not enough expendable income. But regardless of age group, Home Improvement Research Institute data finds that two-thirds of all home improvement projects are being handled in a do-it-yourself fashion.
The following are some of the most common DIY projects among today’s homeowners:
Painting and Wallpapering
Thanks to a plethora of YouTube videos and DIY guides, many homeowners can quickly learn how to paint or apply wallpaper. Of course, the result might not be what they envisioned if they lack the skills and experience necessary to perfect the job. Professional painting companies should remind prospective clients that they’re already equipped with everything needed to complete the project, taking the guesswork and hassle out of the DIY process.
Most landscaping projects are easier said than done, and many homeowners learn this the hard way by trying to do it themselves. Aside from the risk of personal injury, certain projects could harm surrounding plant life and ecosystems if not executed properly. For home improvement companies offering landscaping services, their marketing plans should reflect all the reasons why DIY landscaping is best left to the professionals.
It’s not as easy as popping the old door off the hinges and slipping the new one on. Improper door replacement can lead to a host of consequences, from impaired home security to higher energy bills from drafts. Contractors and other providers should incorporate this kind of awareness into marketing campaigns to influence DIYers to use a professional service.
Backsplash and Flooring
With the availability of seemingly easy-to-use peel-and-stick products and other options, homeowners have become empowered to attempt installing their own kitchen or bathroom backsplash, or even an entire floor. Even with user-friendly supplies, it still takes a tremendous amount of skill and attention to detail for the best outcome. Contractors and interior designers are encouraged to educate prospective clients on what it truly takes to bring backsplash visions to life.
In-Demand Professional Services for Home Improvement
DIY homeowners may want to handle some things on their own, but they know the need for professional help will eventually arise. Home improvement businesses are facing high demand for services such as:
- Lawn care
- Handyman services
- Repair and maintenance of HVAC systems
- Plumbing repairs or installations
- Pest and insect control
- Window installation and replacement
- Driveway paving and repair
- Basement finishing
- Deck building
- Pool installation
Marketing campaigns should always be designed around in-demand products and services. However, attention must also be paid to educating DIYers about the advantages of professional home improvement services.
Take Control of Your Home Improvement Marketing Strategy
Contractors, interior designers, landscapers, and many other types of home improvement businesses need sound strategies in place to increase organic traffic and make more sales. Whether your home improvement business needs help with an email blast or wants to revamp your website to be search engine optimization (SEO)-friendly, MassLive Media could be the partner for you. Our experienced marketing strategists are standing by to craft customized marketing tactics to help your company grow – and compete with homeowners’ urge to go the DIY route. For more information, contact us today.