EXPERTS IN HEALTHCARE MARKETING

Acquire New Patients. Increase Referrals.
Communicate Your Expertise.

The Patient Path to Care Has Changed. Has Your Healthcare Marketing Changed with It?

The patient healthcare journey has changed.  Patients prepare for their wellness journey in advance – researching their ailments, reading online reviews and seeking referrals, not from their primary care doctor, but from their social media circles.  Patients walk into their healthcare providers more informed and with higher expectations for their care.

As healthcare providers, your marketing must adjust to this new patient path to care.  That means using data to better understand your patient’s needs – both before, during and after your care.  It means showcasing your expertise and providing that upfront information around conditions and treatments.  It means being involved in the research and conversations taking place before patients even book an appointment.

MassLive Media Health Marketing has strategized solutions for healthcare providers grappling with the changing state of healthcare marketing.  Our team of healthcare marketing strategists understand the best techniques to acquire new patients, increase referrals and communicate your expertise.  Below are some of the strategies and resources that makeMassLive Media Health Marketing solutions truly unique.

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Strategies Grounded in Data

Our unique set of healthcare marketing data includes data sourced directly from hospitals, physicians, and healthcare providers to understand patient volume and propensity.  We layer in local data related to medical claims index, the local rate of diagnosis, procedure and prescription information which together pinpoints high density communities for your marketing strategy.

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Highlighting Your Expertise with Content

Research is central to the new patient path to care. Developing content and ensuring that it is seen by potential patients, positions you as a credible healthcare provider and a top-of-mind option for care. Whether as a written blogs, website content, social media posts or video all provide platforms showcase your knowledge and expertise to potential new patients.

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Telling Your Brand Story

What procedures do you perform better than anyone? Why do patients love you? MassLive Media Health Marketing will use your unique strengths, and our marketing expertise, to differentiate you from your competitors while building your brand. Our team of talented creative designers conceptualize full campaigns showcasing your brand story.

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Hospital & Health Systems Marketing

  • Service Line Promotion
  • Brand Awareness
  • Physician Promotion
  • Public & Community
    Health Initiatives
  • Population Health Management
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Private Practice Marketing

  • Patient Acquisition
  • Brand Awareness
  • Thought Leadership &
    Community Outreach
  • Co-Op Activation for Select
    Service Lines
  • Doctor to Doctor Referral
    Marketing
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Seniors & Home Health Marketing

  • Future Resident & Family
    Outreach & Education
  • Brand Awareness
  • Home Health & Hospice Branding,
    Thought-Leadership and
    Referral Marketing

Health Marketing Capabilities to Acquire Patients, Increase Referrals and Communicate Your Expertise

Our strategies and solutions are grounded in extensive and reliable healthcare market data – taking the guess work out of creative messaging, content creation, audience segmentation and media selection.  Below are only a few of the healthcare marketing solutions MassLive Media Health Marketing utilizes to craft successful campaigns for healthcare providers.

Marketing Strategy

Audience Research

Channel Management

Messaging

Content Distribution

Data Science

Segmentation

Data Analysis

Predictive Analysis

Messaging Profiles

Search & Social Media

SEO & SEM

Paid Social Marketing

Content & Distribution

Optimization & Reporting

Content Creation

Blog Writing

Sponsored Content

Content Calendars

Digital/Print Creative

Video Marketing

Concepting & Scripting

Video Production

Video Distribution

Targeting Optimization

Digital Marketing

Geo-Fencing

Search Retargeting

Audience Targeting

Behavior Targeting

Recruitment Marketing

Audience Research

Channel Management

Customized Messaging

Content Distribution

Creative Services

Video & Photoshoots

Digital/Print Ad Creation

Interactive 3D Tours

Collateral & More

With an award-winning creative team, anything is possible.

Compelling creative is essential to any health-specific marketing plan. Our creative team crafts compelling videos, photos, display/print ads, content pieces and more to tell your story. Our creative team has won 7 International Video Awards and 20 New York State Advertising and Marketing Creative Excellence Awards (most by any media company in the state) since 2020.

See some examples of our healthcare creative chops

Health marketing insights just for you!

Discover our dose of marketing insights related to healthcare.

A Few of Our Health-Related Clients

Healthcare Marketing Success Stories

Private Specialty Practice, In-Market , 1 location| Marketing Partner since 2019

The Challenge

Be the dominate specialty office in this category in Central PA

The Goal

Grow market share; increase appointments, increase e-book downloads to educate (lower funnel conversations.)

The Strategy

Utilize Social, Search, Display, Re-targeting tactics with audience targeting.  Establish trends and adapt tactics as business needs change.

The Result

Increase in market share, 36% increase YoY in mobile CTC functionality and a 77% increase in booked appointments from website

Private Specialty Practice, Out-of-Market, 23 locations | New Partner

The Challenge

Well-known in primary market, but less traffic in newer three south central PA offices

The Goal

Drive awareness/affiliation for three PA locations; increase appointment request in specific locations, increase specific service line appointments

The Strategy

Display and Social/ audience targeting

The Result

Almost a 60% increase in new visitors to website, top 5 search results were inquiries at target locations.  Client cited a notable increase in calls and appointment setting at three target locations

Large Hospital System, In-Market, four hospital locations, numerous affiliates | Marketing Partner since 2014

The Challenge

Brand awareness for acquisitions and new hospital location + constant healthcare recruitment needs

The Goal

Align with the #1 news site in PA for Halo affect in a unique and engaging format to increase market awareness, supplement programmatic digital efforts and speak to our highly engaged, substantial audience daily.

The Strategy

Sponsorships; exclusive, integrated (display, video, job fairs, sponsor content, ROP, special publications) to speak to a large audience, frequently and diversely

The Result

Although metrics can’t be tracked, each sponsorship has been renewed a minimum of three years citing the ease of customer service as a marketing partner, unique/integrated solutions, high visibilty on our site and understands marketing success is defined by more than the metrics. 300% increase in search traffic

Small Private Specialty Practice, In-Market, 1 location, Expanding to a “Wellness Center” with four additional specialty practicioners | Marketing Partner since 2017

The Challenge

Educate market about cutting edge technology, seminar attendence, expand market area geographically

The Goal

Increase appointment count, Increase size of service market area, increase seminar attendence

The Strategy

Display, Search, Social, Video and video production/audience targeting

The Result

Q4 was their best quarter financially in the history of their business allowing them to spring board to their expansion. Search increase 136%.

Medical Marjuania Dispensary, In-Market, 14 locations | Marketing Partner since 2020

The Challenge

New dispensaries in PA market.  Market becoming saturated with new players and expansion of current facilities

The Goal

Create awareness, drive website traffic and store traffic

The Strategy

Section Takeovers, Display, Social, Podcast sponsorship

The Result

Awareness tactics created a CTR triple the standard metric and search traffic increased 650%.  Podcast downloads close to 1,000,000 Feb 2022

What Our Customers Are Saying

Baystate Savings Bank

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Baystate Health Foundation

I recently worked with Paul Illouz at MassLive to promote the annual 94.7 WMAS Radiothon for Baystate Children’s Hospital. The service I received was professional, informative, and timely. I would highly recommend MassLive for your advertising needs!

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Are You A HealthCare Provider Looking to Recruit?

Attracting top talent is difficult. The MassLive Media’s healthcare recruitment approach takes a look at the whole healthcare recruitment marketing funnel.  We tell your business and culture story – what makes working at your hospital unique.  We showcase your points of differentiation – pay, benefits, culture, etc.  And of course we raise the profile of your open positions and connect you with qualified candidates looking for a change.

Let’s Discuss Your Healthcare Marketing

We have a proven strategy to help healthcare providers attract and retain patients.

or call 800-246-0855

A few video examples:

Photography work for providers: