Branding Checklist for Multilocation Providers: 7 Things to Consider Before You Start
Good marketing is critical in healthcare – but it can be a challenge for multilocation providers. Whether you’re merging with another company, taking over an...
EXPERTS IN HEALTHCARE MARKETING
Acquire New Patients. Increase Referrals.
Communicate Your Expertise.
The Patient Path to Care Has Changed. Has Your Healthcare Marketing Changed with It?
The patient healthcare journey has changed. Patients prepare for their wellness journey in advance – researching their ailments, reading online reviews and seeking referrals, not from their primary care doctor, but from their social media circles. Patients walk into their healthcare providers more informed and with higher expectations for their care.
As healthcare providers, your marketing must adjust to this new patient path to care. That means using data to better understand your patient’s needs – both before, during and after your care. It means showcasing your expertise and providing that upfront information around conditions and treatments. It means being involved in the research and conversations taking place before patients even book an appointment.
MassLive Media Health Marketing has strategized solutions for healthcare providers grappling with the changing state of healthcare marketing. Our team of healthcare marketing strategists understand the best techniques to acquire new patients, increase referrals and communicate your expertise. Below are some of the strategies and resources that makeMassLive Media Health Marketing solutions truly unique.
Strategies Grounded in Data
Our unique set of healthcare marketing data includes data sourced directly from hospitals, physicians, and healthcare providers to understand patient volume and propensity. We layer in local data related to medical claims index, the local rate of diagnosis, procedure and prescription information which together pinpoints high density communities for your marketing strategy.
Highlighting Your Expertise with Content
Research is central to the new patient path to care. Developing content and ensuring that it is seen by potential patients, positions you as a credible healthcare provider and a top-of-mind option for care. Whether as a written blogs, website content, social media posts or video all provide platforms showcase your knowledge and expertise to potential new patients.
Telling Your Brand Story
What procedures do you perform better than anyone? Why do patients love you? MassLive Media Health Marketing will use your unique strengths, and our marketing expertise, to differentiate you from your competitors while building your brand. Our team of talented creative designers conceptualize full campaigns showcasing your brand story.
Hospital & Health Systems Marketing
- Service Line Promotion
- Brand Awareness
- Physician Promotion
- Public & Community
Health Initiatives - Population Health Management
Private Practice Marketing
- Patient Acquisition
- Brand Awareness
- Thought Leadership &
Community Outreach - Co-Op Activation for Select
Service Lines - Doctor to Doctor Referral
Marketing
Seniors & Home Health Marketing
- Future Resident & Family
Outreach & Education - Brand Awareness
- Home Health & Hospice Branding,
Thought-Leadership and
Referral Marketing
Health Marketing Capabilities to Acquire Patients, Increase Referrals and Communicate Your Expertise
Our strategies and solutions are grounded in extensive and reliable healthcare market data – taking the guess work out of creative messaging, content creation, audience segmentation and media selection. Below are only a few of the healthcare marketing solutions MassLive Media Health Marketing utilizes to craft successful campaigns for healthcare providers.
Marketing Strategy
Audience Research
Channel Management
Messaging
Content Distribution
Data Science
Segmentation
Data Analysis
Predictive Analysis
Messaging Profiles
Search & Social Media
SEO & SEM
Paid Social Marketing
Content & Distribution
Optimization & Reporting
Content Creation
Blog Writing
Sponsored Content
Content Calendars
Digital/Print Creative
Video Marketing
Concepting & Scripting
Video Production
Video Distribution
Targeting Optimization
Digital Marketing
Geo-Fencing
Search Retargeting
Audience Targeting
Behavior Targeting
Recruitment Marketing
Audience Research
Channel Management
Customized Messaging
Content Distribution
Creative Services
Video & Photoshoots
Digital/Print Ad Creation
Interactive 3D Tours
Collateral & More
With an award-winning creative team, anything is possible.
Compelling creative is essential to any health-specific marketing plan. Our creative team crafts compelling videos, photos, display/print ads, content pieces and more to tell your story. Our creative team has won 7 International Video Awards and 20 New York State Advertising and Marketing Creative Excellence Awards (most by any media company in the state) since 2020.
See some examples of our healthcare creative chops
Health marketing insights just for you!
Discover our dose of marketing insights related to healthcare.
A Few of Our Health-Related Clients
Healthcare Marketing Success Stories
Private Specialty Practice, In-Market , 1 location| Marketing Partner since 2019
The Challenge
Be the dominate specialty office in this category in Central PA
The Goal
Grow market share; increase appointments, increase e-book downloads to educate (lower funnel conversations.)
The Strategy
Utilize Social, Search, Display, Re-targeting tactics with audience targeting. Establish trends and adapt tactics as business needs change.
The Result
Increase in market share, 36% increase YoY in mobile CTC functionality and a 77% increase in booked appointments from website
Private Specialty Practice, Out-of-Market, 23 locations | New Partner
The Challenge
Well-known in primary market, but less traffic in newer three south central PA offices
The Goal
Drive awareness/affiliation for three PA locations; increase appointment request in specific locations, increase specific service line appointments
The Strategy
Display and Social/ audience targeting
The Result
Almost a 60% increase in new visitors to website, top 5 search results were inquiries at target locations. Client cited a notable increase in calls and appointment setting at three target locations
Large Hospital System, In-Market, four hospital locations, numerous affiliates | Marketing Partner since 2014
The Challenge
Brand awareness for acquisitions and new hospital location + constant healthcare recruitment needs
The Goal
Align with the #1 news site in PA for Halo affect in a unique and engaging format to increase market awareness, supplement programmatic digital efforts and speak to our highly engaged, substantial audience daily.
The Strategy
Sponsorships; exclusive, integrated (display, video, job fairs, sponsor content, ROP, special publications) to speak to a large audience, frequently and diversely
The Result
Although metrics can’t be tracked, each sponsorship has been renewed a minimum of three years citing the ease of customer service as a marketing partner, unique/integrated solutions, high visibilty on our site and understands marketing success is defined by more than the metrics. 300% increase in search traffic
Small Private Specialty Practice, In-Market, 1 location, Expanding to a “Wellness Center” with four additional specialty practicioners | Marketing Partner since 2017
The Challenge
Educate market about cutting edge technology, seminar attendence, expand market area geographically
The Goal
Increase appointment count, Increase size of service market area, increase seminar attendence
The Strategy
Display, Search, Social, Video and video production/audience targeting
The Result
Q4 was their best quarter financially in the history of their business allowing them to spring board to their expansion. Search increase 136%.
Medical Marjuania Dispensary, In-Market, 14 locations | Marketing Partner since 2020
The Challenge
New dispensaries in PA market. Market becoming saturated with new players and expansion of current facilities
The Goal
Create awareness, drive website traffic and store traffic
The Strategy
Section Takeovers, Display, Social, Podcast sponsorship
The Result
Awareness tactics created a CTR triple the standard metric and search traffic increased 650%. Podcast downloads close to 1,000,000 Feb 2022
What Our Customers Are Saying
Baystate Savings Bank
Nanotuck
NonoTuck
Baystate Health Foundation
I recently worked with Paul Illouz at MassLive to promote the annual 94.7 WMAS Radiothon for Baystate Children’s Hospital. The service I received was professional, informative, and timely. I would highly recommend MassLive for your advertising needs!
Are You A HealthCare Provider Looking to Recruit?
Attracting top talent is difficult. The MassLive Media’s healthcare recruitment approach takes a look at the whole healthcare recruitment marketing funnel. We tell your business and culture story – what makes working at your hospital unique. We showcase your points of differentiation – pay, benefits, culture, etc. And of course we raise the profile of your open positions and connect you with qualified candidates looking for a change.
Let’s Discuss Your Healthcare Marketing
We have a proven strategy to help healthcare providers attract and retain patients.
or call 800-246-0855
