Cannabis businesses face unique restrictions
Market with experts that know how to navigate them
An inconsistent legal landscape in the U.S. has resulted in complicated marketing challenges for cannabis companies, particularly on Google and Facebook. In Massachusetts, the state’s Cannabis Control Commission further regulates advertising. MassLive Media has extensive experience helping clients maximize their marketing in this environment.
We understand the consumer targeting necessary, and what marketing solutions cannabis operators should use to grow their brands and market share in this increasingly competitive industry.
Our news site MassLive.com is a cannabis friendly site, enabling operators to meet the CCC regulations for 21+ audience segments while on a premium platform.
Our readers have come to expect consistent, quality news coverage of the industry. Midway through 2020, MassLive.com had already served over 1.4 million pageviews for articles containing the keyword ‘cannabis’ or ‘marijuana’.
“MassLive is the top referrer to (one of our products) right now, and 2nd top referrer after Google in Google Analytics! Very thrilled to see those stats.”
In 2020, MassLive Media Served
Sponsored Content Article Pageviews
Ad Impressions Served on MassLive.com
Of Cannabis Display Ad Impressions
Just since the Covid-19 restrictions were lifted in June, MassLive Media has worked with nearly 20 different cannabis brands in the development and execution of marketing strategies. We partnered with Drive Research in 2020 to conduct one of the first formal research projects on the New England cannabis consumer, debuting the findings during a keynote presentation at a national online conference. MassLive Media clients get access to this data and so much more.
With answers to the consumer questions you have, and a clearer understanding of how to identify your brand strengths and personality, you will be able to capture and keep the customer market you need.