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    • About Us
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      • MassLive.com
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        • Social Media Advertising
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    MassLive.com has more readers in all of 2021 than both the BostonGlobe.com and Boston.com
    0
    By Zoe Eckert
    In General
    Posted August 31, 2021

    MassLive.com has more readers in all of 2021 than both the BostonGlobe.com and Boston.com

    MassLive.com has more readers in all of 2021 than both BostonGlobe.com and Boston.com* MassLive.com provides a place for people to get the news local to...

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    Which Promotions Are Right for Your Business?
    0
    By Zoe Eckert
    In Contest
    Posted June 23, 2021

    Which Promotions Are Right for Your Business?

    Identifying the Right Promotions for Your Brand If you checked out our recent post on the value of promotions for lead generation, you know how...

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    User Privacy and a World Without Web Cookies
    0
    By Zoe Eckert
    In All
    Posted June 21, 2021

    User Privacy and a World Without Web Cookies

    Privacy and a Cookie-Less Future Introduced in 1994 by Netscape, http data cookies made it possible to track users’ website visits and activity. Cookies have...

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    Preparing for a Cookie-Less World
    0
    By Zoe Eckert
    In General
    Posted June 21, 2021

    Preparing for a Cookie-Less World

    What You Should Do to Prepare for A Cookie-Less World By 2022, Google will eliminate third-party cookies and cut off brands from one of the...

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    A successful partnership fueled by collaboration: Marketing for Manufacturers
    0
    By Ally Brown
    In All, Case Study
    Posted July 9, 2019

    A successful partnership fueled by collaboration: Marketing for Manufacturers

    INDUSTRIAL AND COMMERCIAL MANUFACTURER INCREASES SITE TRAFFIC BY 48% FROM SEM CAMPAIGN THE CHALLENGE A leading industrial and commercial manufacturer located in Western MA was...

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    Motorsports company increases sales by 50% with SEM
    0
    By Ally Brown
    In All, Case Study
    Posted July 9, 2019

    Motorsports company increases sales by 50% with SEM

    THE CHALLENGE A Western Mass Motorsports company was having challenges with brand awareness and poor online presence. The business was lacking a high search ranking...

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    Why Digital Video Trumps TV Advertising
    0
    By Zoe Eckert
    In All, Blog
    Posted April 17, 2019

    Why Digital Video Trumps TV Advertising

    Not willing to make the switch from TV advertising to digital video advertising? Think about how you watch television for a moment. Most consumers stream,...

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    Successful Email Marketing: Subject Yourself to the Subject
    0
    By Zoe Eckert
    In All, Blog
    Posted April 16, 2019

    Successful Email Marketing: Subject Yourself to the Subject

    The subject line is arguably the most important component of an email. It is what entices the reader to open an email in the first...

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    Generational Marketing Part II: Generation X
    0
    By Zoe Eckert
    In All, Blog
    Posted April 16, 2019

    Generational Marketing Part II: Generation X

    Stuck between Baby Boomers and the Millennials, marketers tend to ignore Generation X. However, this generation can prove to be the perfect consumer segment for marketers...

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    Work Smarter, Not Harder, by Repurposing Your Content
    0
    By Zoe Eckert
    In All
    Posted March 25, 2019

    Work Smarter, Not Harder, by Repurposing Your Content

    According to the Content Marketing Institute’s annual marketing trends survey, 56% of B2B and 60% of B2C marketers said that their organizations are extremely/very committed to content [...]

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