Have you ever tried to talk to a teenager and just didn’t understand what they were saying? On the flip-side, have you ever talked to a grand-parent and felt like they weren’t understanding a word you said? That’s because different generations communicate in different ways. Shaped by their own global events, social expectations and cultural fads, different generations of consumers value different things.
This means that as a marketer, you could be losing the understanding and interest of a key group of people by treating all segments of your consumers the same way. Let’s take a dive into what makes each generation their own, and how marketers can use that information.
Introducing, the Baby Boomer.
Who Are They?
Baby Boomers are those that were born roughly between 1946 and 1964. They are currently in their 60s to 80s, nearing or in retirement. This generation experienced things like the increased consumption of TV, the Civil Rights Movement, the Vietnam War, and Woodstock.
The Big Spenders
There are currently about 75 million Baby Boomers alive right now. Not only are there a lot of them, but they are currently in a spending stage of life. They are know for being both hard workers, and big savers. But now that they have reach retirement, this generations has the means to spend.
They Don’t All Have Flip Phones
You may be quick to think that Baby Boomers are a generation that is adverse to digital marketing, but they are more tech savvy than you think. About 60% of Baby Boomers read a blogs and online news as a source of information, and 70% watch videos when they want to know more about a product or service.
They Are On Social Media
Baby Boomers spend about 27 hours per week online. They are on at least one social media site, and predominantly use Facebook. The key statistic for marketers to note here is that this generation is 19% more likely to share content on social media sites than any other generation. Looking to get more of your content shared and seen; make sure it is targeted to Baby Boomers.
Knowing your consumers and how they interact and spend with your brand and company is critical to a businesses success. Need help understanding your consumers and tracking their actions? Contact a MassLive Media expert today and get started.