THE HALO EFFECT
Where You Place an Ad is More Important Than the Ad Itself.
At MassLive Media, our recommendations include all media types. Sometimes those recommendations also include our owned and operated sites or print publications, but only if it serves the needs of the campaign or initiative. When we make recommendations around our own products, though, you’ll benefit from the lift that will naturally occur by being placed on our site. The halo effect places your brand with a trusted and favorable reputation through being featured on our website.
Give your brand and message the benefit of our “halo”—the trust and loyalty we’ve built with generations of readers. Use our technology to find others that look like them to expand and amplify your reach. Scroll through the stats on the left to see just how effective the halo effect is.
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The Digital Terms You Need to Know
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Understanding all the terms related to digital marketing and advertising can be tricky, but it is important to speak the language in the digital age....
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MassLive.com has more readers in all of 2021 than both the BostonGlobe.com and Boston.com
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MassLive.com has more readers in all of 2021 than both BostonGlobe.com and Boston.com* MassLive.com provides a place for people to get the news local to...
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