THE HALO EFFECT
Where You Place an Ad is More Important Than the Ad Itself.
At MassLive Media, our recommendations include all media types. Sometimes those recommendations also include our owned and operated sites or print publications, but only if it serves the needs of the campaign or initiative. When we make recommendations around our own products, though, you’ll benefit from the lift that will naturally occur by being placed on our site. The halo effect places your brand with a trusted and favorable reputation through being featured on our website.
Give your brand and message the benefit of our “halo”—the trust and loyalty we’ve built with generations of readers. Use our technology to find others that look like them to expand and amplify your reach. Scroll through the stats on the left to see just how effective the halo effect is.
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