THE HALO EFFECT

Where You Place an Ad is More Important Than the Ad Itself.

At MassLive Media, our recommendations include all media types. Sometimes those recommendations also include our owned and operated sites or print publications, but only if it serves the needs of the campaign or initiative.  When we make recommendations around our own products, though, you’ll benefit from the lift that will naturally occur by being placed on our site. The halo effect places your brand with a trusted and favorable reputation through being featured on our website.

Give your brand and message the benefit of our “halo”—the trust and loyalty we’ve built with generations of readers. Use our technology to find others that look like them to expand and amplify your reach. Scroll through the stats on the left to see just how effective the halo effect is.

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INDUSTRY INSIGHTS

Blog Posts

Big Day for Digital Consumer Privacy


New years bring hope, resolutions, and often law changes. The California Consumer Privacy Act (CCPA) took effect today in the Golden State and will surely...

Brainstorming Is Inefficient


Corporate brainstorming sessions, in the traditional sense, are an inefficient way to generate ideas. Typically participants don’t have any idea what the session is discussing,…

Visual Patterns Influence Website Design


Behavior Flow is part of the Intuitive UX of your site. These eye-patterns will maximize the digital real estate and offer a natural path to…

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