At MassLive Media, our recommendations include all media types. Sometimes those recommendations also include our owned and operated sites or print publications, but only if it serves the needs of the campaign or initiative. When we make recommendations around our own products, though, you’ll benefit from the lift that will naturally occur by being placed on our site. The halo effect places your brand with a trusted and favorable reputation through being featured on our website.
Give your brand and message the benefit of our “halo”—the trust and loyalty we’ve built with generations of readers. Use our technology to find others that look like them to expand and amplify your reach. Scroll through the stats on the left to see just how effective the halo effect is.
Brand Safe Environment
Big Day for Digital Consumer Privacy
New years bring hope, resolutions, and often law changes. The California Consumer Privacy Act (CCPA) took effect today in the Golden State and will surely...
Audience Targeting: It’s all about the data!
You’ve probably heard of three types of data—first, second, and third party data. First and third party data are the ones you hear about most,…
5 Alternative Metrics to Improve Performance Tracking
There are many metrics for tracking performance in business, so why do digital marketers tend to only track click-through rates? The answer: clicks are an...