LinkedIn is an invaluable social media tool for individuals and businesses. But you only get out of it what you put in- and certain efforts are more beneficial than others. Lets take a look at the top things you should avoid doing while making the most out of this professional networking platform.

1. Don’t Lose Focus on the Authentic Moments

Just because LinkedIn is a business and professional centered platform, doesn’t mean you can’t have a personality while on it. It is easy to adopt a persona while on LinkedIn by only sharing content from big brands like Forbes and Business Insider, and communicating in a “business pitch” tone all of the time.

But remember, users on LinkedIn are still people, and they want to see that you are a person as well. Find authentic moments such as employee success stories or guest speakers, or share bits and pieces from your office day-to-day.

2. Don’t Post Just to Post on LinkedIn

We all know someone who talks just to hear their own voice; well the same thing happens on LinkedIn. When you have something to say, say it. But don’t crowd everyone’s news feed just to try to stay in front of them. Posting two to four times a week should be enough. This tip comes hand in hand with our next one;

3. Make Your Content Valuable

Now, valuable can mean different things such as useful and informative, relatable, amusing or thought-provoking. At the end of the day, LinkedIn is meant to be a helpful resource for the professional community. If you’re posting the same Simon Sinek TED Talk as everyone else, your posts won’t catch anyone’s attention. Think clearly about that information you have to share that will be useful to your market and network.

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