What is the first thing you do when you want to find a new place to eat, see when a store closes or get information about something you want to purchase? Generally, you type a query into a search engine. It is a simple action that all marketers should be highly aware and focused on.
Search engine marketing is a tactic that puts your brand at the top of search queries so that people who are asking relevant questions that your business can answer are directed to your website. This tactic, along with a strategic and effective website design will lead to higher brand awareness and overall conversions.
How to Show Up for the Right Query
The most important aspect to get right with search engine marketing is your understanding of important keywords. The words that you spend money to show up for need to be the words that your prospective customers will search to find you. The ability for a website to “speak the same language” as potential visitors helps better connect searchers to your site. Those seeking to optimize search engine marketing should understand the way in which prospective customers are searching for various products, information, or services in order to be the most relevant among those search results.
You Need to be Present in the Buying Process
Understanding the importance of search engine marketing is crucial to marketers due to the fact that by 2021, global retail e commerce sales will reach $4.5 trillion. This means that consumers will be turning to search engines to guide them throughout the buying process. Being present in the buying process during the information search can increase the chances of visitors viewing your website and product offerings. Search engine marketing is beneficial during the information search stage of the buying process because this is the stage in which buyers are most open to accepting new information. Search engine marketing is non-intrusive and provides consumers information when they are actively searching.
But Don’t Just Take Our Word for It
Implementing search engine marketing as a Premier Partner with Google, MassLive Media has a long track record of creating meaningful results for customers. But don’t just take our word for it.
A leading industrial and commercial manufacturer located in Western MA was looking to optimize their search strategy. Their goal was to capitalize on their full potential of the search market for their industry. MassLive Media launched a customized SEM campaign optimized for the client’s specific products and services. An emphasis was placed on driving traffic to 4 key site sections to increase consumer engagement and education of products.
Through constant monitoring, ongoing campaign optimization, in combination with the support of other marketing initiatives, MassLive Media was able to increase the client’s overall site traffic and traffic to key sections by 48%, reduce the site’s bounce rate by 52% and increase the overall quality lead activity by 25%. All in all, the duration of the campaign resulted in 16,015 clicks for the brand, and a search impression share of 43% for their targeted keywords.
To see how MassLive Media can simultaneously manage campaigns across Google, Yahoo, and Bing, manage keyword bids and budgets 24/7, identify and bid in real-time on relevant keywords based on budget, or the many other search engine marketing offerings provided by MassLive Media, contact us today.