Marketing Blog

Marketing Blog2020-01-13T13:49:25-05:00

Synergy, Strategy, Innovation: Marketing Uses All Touchpoints

Marketing, in all its iterations, uses every touchpoint we share. These touchpoints exist between us, in our internet travels, as one-way mass communications, broadcast, news and other editorial content. You even garner marketing messages in places you don’t consider: a friend in a branded tee, [...]

Understanding SEO

Improving your website’s search engine rankings helps customers find you. Internet searches are the new front doors for businesses. Searches bring more people to company websites than all other digital channels combined. And because those visitors are on the hunt for products or services, they [...]

Work Smarter, Not Harder, By Repurposing Your Content

According to the Content Marketing Institute’s annual marketing trends survey, 56% of B2B and 60% of B2C marketers said that their organizations are extremely/very committed to content marketing. However, among these marketers, an average 54% have a small or one-person content marketing team to serve the entire organization. Producing [...]

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