Which Metrics Really Matter?
Sometimes media metrics can be misleading. Measuring is good! But with digital campaigns, it’s easy to measure the wrong things or draw the wrong conclusions.
Database Analysis
Make Your Data Work for You
The Case For Business Intelligence
When used properly, your own customer relationship management (CRM) data is one of your most valuable assets. We use that to help you better understand who your existing customers are, their definable attributes and characteristics, what they’re buying, and why. Then we turn what we know of your best current customers, into more customers with their most desirable characteristics.
Reporting With Data You Already Have
With the running of a few reports from your CRM, trends can rapidly become apparent. We use data like detailed demographic and psychographic analysis of your database, detailed modeling, profiling and segmentation, and find the strategic insights with what that data shows. Inside each of these segments, your “best” clients can be easily determined. Understanding the characteristics of these individuals is what will make your marketing work better.
INDUSTRY INSIGHTS
BLOG POSTS
Data Onboarding: Connecting to Your Customer Insights
In some ways, the growth of big data is leveling the playing field for marketers. Data-driven marketing allows small companies to get the same level of
Preparing for a Cookie-Less World
What You Should Do to Prepare for A Cookie-Less World By 2022, Google will eliminate third-party cookies and cut off brands from one of the
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