Make Your Data Work for You
The Case for Business Intelligence
When used properly, your own customer relationship management (CRM) data is one of your most valuable assets. We use that to help you better understand who your existing customers are, their definable attributes and characteristics, what they’re buying, and why. Then we turn what we know of your best current customers, into more customers with their most desirable characteristics.
Reporting With Data You Already Have
With the running of a few reports from your CRM, trends can rapidly become apparent. We use data like detailed demographic and psychographic analysis of your database, detailed modeling, profiling and segmentation, and find the strategic insights with what that data shows. Inside each of these segments, your “best” clients can be easily determined. Understanding the characteristics of these individuals is what will make your marketing work better.
Not All Data is Created Equal
There are three types of data: first-party, second-party, and third-party. Any time you use a targeted marketing strategy you are using data from one of...
Digital Marketing Bootcamp – Part 6
How data allows you to identify unique audiences and customize your marketing for them One of the benefits of digital marketing is the huge amount...
Data Onboarding: Connecting to Your Customer Insights
In some ways, the growth of big data is leveling the playing field for marketers. Data-driven marketing allows small companies to get the same level of...