Make Your Data Work for You

The Case For Business Intelligence

When used properly, your own customer relationship management (CRM) data is one of your most valuable assets. We use that to help you better understand who your existing customers are, their definable attributes and characteristics, what they’re buying, and why. Then we turn what we know of your best current customers, into more customers with their most desirable characteristics.

Reporting With Data You Already Have

With the running of a few reports from your CRM, trends can rapidly become apparent. We use data like detailed demographic and psychographic analysis of your database, detailed modeling, profiling and segmentation, and find the strategic insights with what that data shows. Inside each of these segments, your “best” clients can be easily determined. Understanding the characteristics of these individuals is what will make your marketing work better.

TESTIMONIALS

What People Are Saying

Since working with MassLive Media (almost 5 years ago), we have seen steady growth across the board due to SEO and digital marketing efforts... I have learned that, like most aspects of operating a business, you get what you give and by focusing on SEO and digital marketing, we have increased our exposure and reach; frequency in which people see our advertisements; and therefore, have increased profitability. It is a good feeling to look at the analytics and know your efforts have paid off.
SARAH MAILHOTTAVP of Marketing at Polish National Credit Union
"While working with MassLive Media, communication has been extremely open. We can get monthly- or even weekly- reporting on our campaigns. As a company, we need the numbers to know how effective our ads are being; and the campaign has been dramatically successful. Working with MassLive Media has been a game changer.”
KATIE ROBERTSCenter Manager At CleanSlate Recovery Center
“MassLive Media was an ideal partner for us as we dipped our toes into the waters of digital display and optimization. They recommended fitting solutions for our specific needs and budget and provided us with an ongoing education as we progressed through our 2016 campaign.”
CHIEF BRANDING & COMMUNICATIONS OFFICERInsurance & Financial Services
“MassLive Media has been a tremendous help to the clients of LGI as they move more marketing focus into the complex world of digital. They treat each client with a customized, smart strategy. We look forward to many more years of partnership with MassLive Media.”
KEN HUTCHINSPresident And Owner Of LGI Marketing Agency
“Things are really starting to pop with Google and the website, add in the great response with the Facebook ad. It has really been a great turnaround.”
JEFF HERMANCo-Owner At Mass Renewables
“We have worked closely with MassLive Media to implement effective digital marketing strategies. Their expertise as a Google Partner has proved invaluable as we navigate the ever-changing digital marketing landscape.”
JOAN GRAVELDirector Of Marketing And Communications At Springfield Technical Community College
“The partnership between the Springfield Rescue Mission and MassLive Media is a great business relationship. MassLive Media always guides the Springfield Rescue Mission in the right marketing direction.”
ROBIN GOBIELLEDevelopment Manager At Springfield Rescue Mission
“We reached out to MassLive Media because we wanted to increase our search engine optimization (SEO) and exposure in our markets… We can see the results [of working with MassLive Media] because we have had an increase of people coming through to our website and signing up. We have had great results.”
KATE CARNEY ILES & JULIE HELDOwners And Managers At Maple And Main Reality, LLC
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