Tracking 101: Why You Need to Use UTM Codes
It’s often a misconception that marketing strategies can be hard to track, but with digital marketing nothing could be farther from the truth. There are
Digital Display Advertising
DIGITAL DISPLAY MARKETING
Or As MassLive Media Calls It, Advertising
Digital advertising can be difficult. You want to make sure you target the right audience, at the right time, with the right message. If you do not ensure that your audience is seeing your advertisements naturally while online, you are doing your brand a disservice. At MassLive Media, our audience becomes your audience. We can reach them on our news and information sites, and on any of the other sites they may visit. We deliver seamless integration between our content and your messaging—and it is extremely viewable.
ha·lo ef·fect: the tendency for an impression created in one area to influence opinion in another area.
lacing digital advertising on premium news publishers like MassLive.com allows you to inherent the trust we’ve generated with our readers.
MOBILE FIRST
ADVERTISING WITH HANDHELD DEVICES IN MIND
AUDIENCE TARGETING
USING TECHNOLOGY TO FIND YOUR IDEAL AUDIENCE
ANALYSIS AND ADJUSTMENT
OPTIMIZING CAMPAIGNS IN REAL-TIME
DEVELOP THE STORY TO BE TOLD
DELIVERED TO A PERFECTLY TARGETED AUDIENCE
RE-MESSAGING AND USING YOUR DATA TO CREATE AUDIENCES
GENERATING INTERACTIONS AROUND YOUR BRAND
DRIVING THE ACTIVITY YOU DESIRE
INDUSTRY INSIGHTS
BLOG POSTS
Connecting Agents to Buyers & Sellers
When you’re in sales, every connection counts. What if you knew that all of your past clients saw your name in their natural internet travels…
The Power of Display Ads: Part One
In the digital age, there are many marketing solutions to choose from. Few, however, integrate creative strategy and data to engage more consumers while they
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