Digital Display Marketing

Or As MassLive Media Calls it,
Advertising

Digital advertising can be difficult. You want to make sure you target the right audience, at the right time, with the right message. If you do not ensure that your audience is seeing your advertisements naturally while online, you are doing your brand a disservice. At MassLive Media, our audience becomes your audience. We can reach them on our news and information sites, and on any of the other sites they may visit. We deliver seamless integration between our content and your messaging—and it is extremely viewable.

ha·lo ef·fect: the tendency for an impression created in one area to influence opinion in another area.

Placing digital advertising on premium news publishers like MassLive.com allows you to inherent the trust we’ve generated with our readers.

Mobile First

Advertising with handheld devices in mind

Audience Targeting

Using technology to Find your Ideal Audience

Analysis and Adjustment

Optimizing Campaigns in Real-Time

Develop the story to be told

Delivered to A Perfectly Targeted Audience

re-messaging and using your data to create audiences

Generating interactions around your brand

driving the activity you desire

INDUSTRY INSIGHTS

Blog Posts

Tracking 101: Why You Need to Use UTM Codes


It’s often a misconception that marketing strategies can be hard to track, but with digital marketing nothing could be farther from the truth. There are...

Digital Marketing Bootcamp – Part 1


Your customers are online. Your small business should be, too. Digital marketing is extremely important. Gone are the days when a business could stay competitive...

The Power of Display Ads: Part Two


Last month we talked about how display advertising is a powerful multi-channel marketing strategy that can reach your audience at all parts of their consumer journey....

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