Digital Display Marketing
Or As MassLive Media Calls it,
Digital advertising can be difficult. You want to make sure you target the right audience, at the right time, with the right message. If you do not ensure that your audience is seeing your advertisements naturally while online, you are doing your brand a disservice. At MassLive Media, our audience becomes your audience. We can reach them on our news and information sites, and on any of the other sites they may visit. We deliver seamless integration between our content and your messaging—and it is extremely viewable.
ha·lo ef·fect: the tendency for an impression created in one area to influence opinion in another area.
Placing digital advertising on premium news publishers like MassLive.com allows you to inherent the trust we’ve generated with our readers.
Advertising with handheld devices in mind
Using technology to Find your Ideal Audience
Analysis and Adjustment
Optimizing Campaigns in Real-Time
Develop the story to be told
Delivered to A Perfectly Targeted Audience
re-messaging and using your data to create audiences
Generating interactions around your brand
driving the activity you desire
Clicks Don’t Matter in Display Advertising and Here’s Why
The number of clicks on a display ad is typically one of the most regarded metrics in measuring a display campaign’s success; however, this metric...
Digital Marketing Bootcamp – Part 4
Why the content you create and share is a crucial piece of your digital marketing strategy In digital marketing, the best way to sell your...
Understanding A/B Testing
Your advertising shouldn’t ever fall short of your chosen outcome. Whether you’re trying to increase brand awareness or drive leads in your sales funnel, A/B testing...