Digital Display Marketing

Or As MassLive Media Calls it,
Advertising

Digital advertising can be difficult. You want to make sure you target the right audience, at the right time, with the right message. If you do not ensure that your audience is seeing your advertisements naturally while online, you are doing your brand a disservice. At MassLive Media, our audience becomes your audience. We can reach them on our news and information sites, and on any of the other sites they may visit. We deliver seamless integration between our content and your messaging—and it is extremely viewable.

ha·lo ef·fect: the tendency for an impression created in one area to influence opinion in another area.

Placing digital advertising on premium news publishers like MassLive.com allows you to inherent the trust we’ve generated with our readers.

Mobile First

Advertising with handheld devices in mind

Audience Targeting

Using technology to Find your Ideal Audience

Analysis and Adjustment

Optimizing Campaigns in Real-Time

Develop the story to be told

Delivered to A Perfectly Targeted Audience

re-messaging and using your data to create audiences

Generating interactions around your brand

driving the activity you desire

INDUSTRY INSIGHTS

Blog Posts

The Digital Terms You Need to Know


Understanding all the terms related to digital marketing and advertising can be tricky, but it is important to speak the language in the digital age....

Digital Marketing Bootcamp – Part 1


Your customers are online. Your small business should be, too. Digital marketing is extremely important. Gone are the days when a business could stay competitive...

You Need to Update Your Display Ads Now


Spend some time in our office and you will hear a lot of marketing jargon, but one question that flies around a lot is Has...

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