Digital Display Marketing
Or As MassLive Media Calls it,
Advertising
Digital advertising can be difficult. You want to make sure you target the right audience, at the right time, with the right message. If you do not ensure that your audience is seeing your advertisements naturally while online, you are doing your brand a disservice. At MassLive Media, our audience becomes your audience. We can reach them on our news and information sites, and on any of the other sites they may visit. We deliver seamless integration between our content and your messaging—and it is extremely viewable.
ha·lo ef·fect: the tendency for an impression created in one area to influence opinion in another area.
Placing digital advertising on premium news publishers like MassLive.com allows you to inherent the trust we’ve generated with our readers.
Mobile First
Advertising with handheld devices in mind
Audience Targeting
Using technology to Find your Ideal Audience
Analysis and Adjustment
Optimizing Campaigns in Real-Time
Develop the story to be told
Delivered to A Perfectly Targeted Audience
re-messaging and using your data to create audiences
Generating interactions around your brand
driving the activity you desire
INDUSTRY INSIGHTS
Blog Posts
Visual Elements that Drive Impact
Digital Display
Small adjustments in a design strategy can garner big results. Don’t adjust too frequently, or you won’t know when changed direction created impact.
The Digital Terms You Need to Know
Digital Display
Understanding all the terms related to digital marketing and advertising can be tricky, but it is important to speak the language in the digital age....
Reaching Busy Parents Through Back-To-School Digital Advertising
Digital Display
It’s hard to believe the back-to-school season is already here! It feels like summer just started and here we are approaching the end of the...
We Are Here to Help
Grow Your Business
Contact us with any opportunities to help your business.
Our business is to enhance your business.
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