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Privacy and a Cookie-Less Future Introduced in 1994 by Netscape, http data cookies made it possible to track users’ website visits and activity. Cookies have
Together, your CRM and site traffic analytics tell the story of your ideal customers, and the journey they take to their purchase decisions. Knowing this information simplifies the targeting of those exact individuals, and finding those just like them, making your lead gen strategy much more effective.
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REACH THOSE VISITING YOUR SITE, OR WHO ALREADY KNOW YOUR BUSINESS, BETTER.
USE GEOFENCING OR OTHER LOCATION-BASED TARGETING TO FIND PEOPLE THAT ARE RIGHT FOR YOUR AUDIENCE TYPES, AND MESSAGE JUST THEM.
EXPAND YOUR TACTICS THROUGH SALES SUPPORT: MARKETING, CADENCES, AND OUTREACH
Every business with a direct sales team needs terrific prospects. But those using the same business development tactics they’ve always used are experiencing diminishing returns. Marketing and advertising simply can’t take place until you know just who you need to reach. Integrating true analytics and machine learning will change the way you do business. Your lead gen marketing will be more strategic as a result.
Privacy and a Cookie-Less Future Introduced in 1994 by Netscape, http data cookies made it possible to track users’ website visits and activity. Cookies have
There are two types of content marketing: native and branded. Native content is advertising the matches the theme of the platform where it appears. Types
Every business should have an in-depth knowledge of how customers interact with products and services and decide to buy on their path to purchase. Unfortunately,
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