Digital Marketing Bootcamp – Part 2
Improving your website’s search engine rankings helps customers find you. Welcome back to bootcamp. Internet searches are the new front doors for businesses. Searches bring
Search Engine Marketing
THE TOP OF THE PAGE:
Search Engine Marketing
When a prospective customer uses a search engine to answer a question about how, what, where or which product, he or she is raising a hand, saying “I have a question!” Search Engine Marketing (SEM) is all about positioning your brand as the answer to the question. But SEM isn’t just about cost per click or quality scores. It is about how your entire website landscape works cohesively together. We help you with all of it.
There is a lot that goes into SEM, and we are the marketers that can help you get it right. Get help moving the needle on your traffic.
71%
OF CONSUMERS BEGIN BY USING A SEARCH ENGINE TO DISCOVER NEW PRODUCTS AND SERVICES (FORRESTER)
74% REPORTED
USING SEARCH TO COMPARE OR RESEARCH A BRAND (FORRESTER)
PAID SEARCH ADS
CAN INCREASE PURCHASE INTENT BY UP TO 28% (BING ADS)
SEARCH ENGINE MARKETING PLACES YOUR BUSINESS' AD AT THE TOP OF A SEARCH RESULTS PAGE WITH THE WORD "AD" NEXT TO IT.
SOUNDS SIMPLE, RIGHT? THERE IS A LOT MORE TO IT.
Not everyone is going to get under the hood and work with you on all the factors that drive results- from relevancy, Google My Business and quality score to keyword optimization and impression share; but at MassLive Media, we help you every step of the way so that you do it right.
INDUSTRY INSIGHTS
BLOG POSTS
Why Bidding on Brand Terms is Important for SEM
If you have employed an SEM campaign, you should be focusing on your own brand and you can do so by bidding on your brand
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