Statistical Evaluation of Digital Conversations:

Knowing Their True Underlying Meanings

With MassLive Media, you can gain deeper insights into consumer perceptions of your business and industry. From here, we can identify evolving trends, gaps, and opportunities to improve overall perception, messaging, and positioning against competitors. This also allows you to see new audiences and segments that align with your brand. Understanding the inter-relationship of the topics and the specific levers that are driving them, both positive and negative, can help guide business strategy, evaluate operational changes, marketing messaging, and more.

MassLive Media's Social Conversation Analysis Takes Your Business to the Next Level

•Research and collect conversations across the entire digital landscape—not just social media

•Topics and sentiment are analyzed through a series of statistical models to quantify interrelationships

•Key insights are identified and translated into strategic recommendations

INDUSTRY INSIGHTS

Blog Posts

Not All Data is Created Equal


There are three types of data: first-party, second-party, and third-party. Any time you use a targeted marketing strategy you are using data from one of...

Gen Z Is Paying Attention; Your Content Just Isn’t Good Enough


Generation Z gets a bad rep by the older generations- particularly around their so called ‘low attention span’. We have had numerous clients tell us...

Content Solutions and The Path to Purchase


There are two types of content marketing: native and branded. Native content is advertising the matches the theme of the platform where it appears. Types...

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