Statistical Evaluation of Digital Conversations:

Knowing Their True Underlying Meanings

With MassLive Media, you can gain deeper insights into consumer perceptions of your business and industry. From here, we can identify evolving trends, gaps, and opportunities to improve overall perception, messaging, and positioning against competitors. This also allows you to see new audiences and segments that align with your brand. Understanding the inter-relationship of the topics and the specific levers that are driving them, both positive and negative, can help guide business strategy, evaluate operational changes, marketing messaging, and more.

MassLive Media's Social Conversation Analysis Takes Your Business to the Next Level

•Research and collect conversations across the entire digital landscape—not just social media

•Topics and sentiment are analyzed through a series of statistical models to quantify interrelationships

•Key insights are identified and translated into strategic recommendations

INDUSTRY INSIGHTS

Blog Posts

Contests Are the Mid-Funnel Tactic You Need to Use


Mid-funnel marketing tactics are ones that generate qualified leads and information for your business to then create low-funnel tactics and actions with. But these strategies...

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Google Analytics is a free and powerfully insightful tool into your digital marketing and website effectiveness. Have you ever wondered who visits your site? What...

Generational Marketing Part II: Generation X


Stuck between Baby Boomers and the Millennials, marketers tend to ignore Generation X. However, this generation can prove to be the perfect consumer segment for marketers...

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