Finding Candidates via LinkedIn
LinkedIn is a type of social media designed for working professionals. Each candidate and company has their own profile, which can highlight many different aspects. For companies, profiles can show off available job openings, recent accomplishments, and other information. For employees, they can showcase the skills acquired and relevant work experience.
While this can seem to make the hiring process easier for recruiters, LinkedIn hosts millions of profiles. That means job searches can be vast and endless when using this hiring tool. Recruiters must know the best tactics for tackling and choosing candidates on LinkedIn. Here, MassLive Media offers insight and tips on how recruiters can use LinkedIn to narrow their search.
Utilize LinkedIn’s Recruitment Tools
Hundreds upon thousands of candidates use LinkedIn, meaning many potential employers can come up with a given job listing. While going through these candidates can take hours of time-consuming work, LinkedIn has many tools that help you sift through them more efficiently.
Recruiter-level access can help you see more information about a given candidate, giving you everything needed to make an informed hiring decision. Some filters and capabilities can narrow the number of potential candidates, making it easier to see potential employers with the exact qualifications you’re looking for.
Recruiters can use keywords to filter out irrelevant job applicants. For example, using the keyword “Bachelor’s” can streamline the list of potential candidates to just those with Bachelor’s degrees. You can also use the filters to highlight profiles with specific skills or proficiencies with certain software. Additionally, you can use the same tool to narrow job applicants to those in your area.
Fact-Check Profiles with Resumes
LinkedIn can help with recruitment efforts because it can give you an added layer of fact-checking for your applicants. For example, recruiters can use each candidate’s LinkedIn profile to corroborate information found on a resume. That includes information like:
- Past work experience
- Skills acquired
- Job timelines
If a candidate’s LinkedIn is thorough and complete, you might even find more information about them than on their resume.
When browsing LinkedIn profiles, it can be beneficial for recruiters to look for finished, detailed ones. Skeleton profiles won’t show the information you need, and it can indicate that the candidate might not be taking the job hunt seriously. Skipping over these profiles and focusing on ones with plentiful information can give you the knowledge needed to determine if a candidate has potential for hire.
Look at Past Work Experience
LinkedIn features a specialized section highlighting the work experience on each candidate’s profile. That should be a large focus for recruiters, as it often gives them a snapshot of a potential employee’s skills and experience. Skimming through these sections of each profile makes it easy to tell if a candidate is a good fit for the position.
If a candidate’s work experience is blank, this can be a good indication that they may not work for your company. Additionally, recruiters can take this a step further by scanning a candidate’s social media. They may post complaints about managers, employers, or tasks heavily involved with the role. Finding these instances can also help determine if a potential candidate is a good fit for your role.
Use Other Companies as a Guide
When finding the right keywords to narrow down job applicants, it can be difficult to tell which ones are most beneficial to the position you are hiring for. That is especially true when looking for applicants with a specific job title. One strategy is to refer to other companies’ LinkedIn profiles.
Other companies often post a job using a different title or name, even when the job responsibilities are the same. Exploring other LinkedIn profiles can give you more options for keywords in your hunt for potential candidates, which can increase the number of applicants relevant to your role. That allows you to view other potential employees from a different perspective, opening the possibilities for job hire.
Find Recruitment Marketing Solutions at MassLive Media
Companies looking to switch up their marketing strategy and find success can receive assistance from MassLive Media. With the right expertise and knowledge of the field, we can help streamline recruitment efforts, making the process easier and more efficient. To learn more about what we do, contact us today.