A goldfish has a longer attention span that the average person.
What does that say about our society?
Website design can be tricky. Our need for the quick fix has increased, and patience decreased. If you are anything like the average audience, you are quick to bounce, snap judgments are frequent, and forming brand loyalty takes more and more brand engagement.
Consider the way the current generation browses online content. If they choose to read, nearly 50% won’t read 100 words. Clearly, this changes the way we must present information. Photos, videos, emoticons, infographics are the norm. If you have large blocks of text, they must be broken up every 100 pixels, offering a visual distraction. If text is required, utilize fonts and styles to call out key features, benefits or break up the flow.
Structure your content into logical patterns to reduce the amount of time readers have to think about their response. Use visual hierarchy to accommodate the way the ocular pattern works.
How these Patterns Work
Behavior Flow is part of the Intuitive UX of your site. These eye-patterns will maximize the digital real estate and offer a natural path to the conversion point. Ease of use is the most critical guiding factor when developing an online brand experience.
Youthful Consumers Influenced to Buy in Social
If you have a young or youthful audience for your brand, there’s a disconnect between the research phase and the purchase phase. More opportunities to…
Visual Patterns Influence Website Design
Behavior Flow is part of the Intuitive UX of your site. These eye-patterns will maximize the digital real estate and offer a natural path to…
Audience Targeting: It’s all about the data!
You’ve probably heard of three types of data—first, second, and third party data. First and third party data are the ones you hear about most,…