How Your Responsive Website Brings in The Leads
Five years ago you might have said to your advertising team, “we should develop a mobile strategy.” Last year you probably pushed for a “mobile-first strategy.” In 2016, you need to be telling your team, “mobile IS the strategy,” because the battle between mobile and desktop is over and mobile has come out on top.
Mobile usage in adults has risen significantly since 2010, while desktop usage has steeply declined. Adults in the US now spend 51% of their internet time on a mobile device, nearly 10% more than on desktop. Here’s an even more shocking number— according to Internet Retailer, 75% of in-store shoppers use their mobile device while shopping, whether it be for product and business reviews, or to find better deals nearby.
These statistics tell us we are not just a part of the digital age, but in the era of mobile. But we in this digital epoch face a challenge: we must remain constantly in contact—with others and with information—but remain constantly moving in order to keep up. Given this pressure, no wonder mobile now reigns supreme, and it has also adapted with us to meet the needs of our lifestyles.
To recap, a responsive website is a website that moves between desktop, mobile, and any other device and adapts to each screen. A responsive site creates a frictionless journey for viewers, but the benefits do not just stop at convenience. Having a responsive website is one of the most important factors in determining your site’s search engine ranking.
A site’s search engine ranking determines where the site ends up on a search engine’s search results page. A responsive website creates a positive user experience. Therefore, it’s ranked higher than its non-responsive counterparts. It will show up above the other sites on the results page.
How does this work?
In the case of Google (the only relevant search engine nowadays, honestly), search bots called “googlebots” are sent to crawl a site and determine if it is responsive and has content relevant to what a searcher is seeking out. Google highly recommends responsive sights. How do we know what Google prefers? They’re pretty clear, stating in bold on their own web tools page: Responsive design is Google’s recommended design pattern.
And how does a responsive website drive leads?
Responsive websites lead to a higher search engine ranking. This leads to higher visibility for your business and a better chance of catching a lead. And SEO leads are better quality leads. According to Search Engine Journal, SEO leads have a 14.6% close rate, while outbound leads like direct mail or print advertising have a close rate of 1.7%.
To bring this back around, more people are surfing the web on their mobile devices than ever before. This is happening at much higher rates than their desktops. Having your business on the first page of Google’s search results is incredibly beneficial.
Generating leads in this mobile era does not have to be hard. Visit our Web Development page to find out how to take your site and business to the next level.