The recent changes brought on by the Coronavirus crisis have affected every business and service in the marketplace in some way. But, if you are a business that relies on foot traffic in a physical location such as a restaurant, this crisis has been particularly hard on you. Now, in store traffic is down to almost non-existent levels and the personal service and in-store experience that were once your differentiators is now a liability. So how are you supposed to provide your value to customers and keep your retail location open? E-commerce.
E-Commerce is the Way to Reach Your Customers
If you aren’t already an e-commerce retailer you need to become one quickly. You might have thought that e-commerce wasn’t for you, but the effects of the Coronavirus should show you that your customers need to be able to access your business and information at all times, and that means not just in person. Particularly if you have a service that will bring value to them during this difficult time.
Whether you are restaurant or a business with a product that people really need, or you have a product that will keep us all from going loopy in quarantine and working from home, now is the perfect time to bring your business into e-commerce.
It Isn’t As Difficult As You Think
You don’t have to spend a lot of money to get started with a website. There are lots of options out there like Wix and Squarespace that let you get started for cheap. Or, if you want more done with your website and more resources for help, you can work with a digital partner who can make and run your website for you.
You Still Need Awareness Advertising
Like any other form of marketing, you still need to make sure that you funnel people to your website for all your work to be worth it. You will need to invest in advertising budget to get people to your online presence. Display advertising is a great way to reach the strategic and targeted audience group that are most likely to need and want your services or products.
Digital marketing and online presence is our expertise, and we are committed to helping local businesses through times like these. We are here to be the digital partner that you need to stay top of mind with your customers and reach the right audience to make it through the challenging business climate right now.