Time to Say Goodbye to TV Marketing

Broadcast TV has been around a long time, but people’s viewing habits have changed and will continue to do so.

Three reasons why television is an outdated solution:

  • When was the last time you watched a show in real time, where the commercial was forced on you? The Superbowl. That was months ago.
  • DVR. Video on Demand. And all the other ways you watch it later, fast forwarding through the commercials.
  • Targeting on TV isn’t real. They’ll tell you who the show or channel appeals to, and that’s it. Therefore, you’ll have no idea what people you are actually reaching and who your budget is going to.

The takeaway – stop using media you can’t track.

Reconsider your broadcast budget. Your business deserves better than TV.

We like stories told in motion, too. We are huge proponents of it. But your video doesn’t need to be :30 or :60 long. Moreover, the length should be dictated by the story itself. The video is prescriptive, telling the story of the problem to be solved, and then told in fragments overs dozens of other locations.

In television, you have to trust those viewers are the right ones. Contrarily, in YouTube, in-app viewing, pre-roll, in-story, you know that the video is viewed by the right people at the right time for them. What’s more, you’ll have the reporting to prove just how much impact you made: how many viewed it, how many skipped it, average view time and number of shares.

INDUSTRY INSIGHTS

Blog Posts

Filtering Google Analytics Data


We all know that corrupted analytics data can have a major impact on your ability to analyze, track, monitor and optimize your marketing efforts. In a…

Connecting Agents to Buyers & Sellers


When you’re in sales, every connection counts. What if you knew that all of your past clients saw your name in their natural internet travels…

Recruiting Employees has Changed


With 53% of business leaders saying their greatest challenge is recruitment and retention of top-performing managers, great staff is a clear priority. But any recruiter…

OTHER TOPICS

WE'RE HERE TO HELP

Grow Your Business

This is the new MASSLIVE MEDIA GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.