YOUTHFUL CONSUMERS
According to Global Web Index, Social Media has an important role to play in the purchase journey of youthful consumers.
Greater than Half of digital consumers follow brands in social
Social Media is the top product research channel among 16-24 year olds
Unfortunately, only 13% say a BUY button encourages that behavior
ACTION STEPS
If you have an audience of young or youthful consumers for your brand, there’s a disconnect between the research phase and the purchase phase. More opportunities to buy from paid social ads, paired with review and click-to-buy content will make an impact on sales. Furthermore, with more than half of consumers in this category purchasing products within the last month, it is important to understand the segment and advertise accordingly. And with half of this segment using social networks for product research, having the proper answers to their questions is vital. Take a look at the bar graph below to see how youthful consumers feel about “buy” button and seeing endorsed products on social media.
INDUSTRY INSIGHTS
Blog Posts
Brainstorming Is Inefficient
All
Corporate brainstorming sessions, in the traditional sense, are an inefficient way to generate ideas. Typically participants don’t have any idea what the session is discussing,…
Your Business Deserves Better than TV
All
Broadcast television has been around a long time, but people’s viewing habits have changed and will continue to do so appointment viewing is a thing…
Prepare for 2019 Trends in Social Media
All
[FREE DOWNLOAD] 2019 is bound to be an exciting year full of disruption and opportunity. Brands who are willing and able to navigate the chaos…
OTHER TOPICS
WE'RE HERE TO HELP
Grow Your Business
This is the new MASSLIVE MEDIA GROUP GROUP. Our business is making your business smarter. Contact us with any opportunities for us to help YOU.