Greater than Half of digital consumers follow brands in social
Social Media is the top product research channel among 16-24 year olds
Unfortunately, only 13% say a BUY button encourages that behavior
If you have an audience of young or youthful consumers for your brand, there’s a disconnect between the research phase and the purchase phase. More opportunities to buy from paid social ads, paired with review and click-to-buy content will make an impact on sales. Furthermore, with more than half of consumers in this category purchasing products within the last month, it is important to understand the segment and advertise accordingly. And with half of this segment using social networks for product research, having the proper answers to their questions is vital. Take a look at the bar graph below to see how youthful consumers feel about “buy” button and seeing endorsed products on social media.
Okay, Google: Find me a Marketing Strategist
Your business wants to employ someone to do digital marketing, so you probably have questions about what skills and knowledge that person should have. At…
Your Business Deserves Better than TV
Broadcast television has been around a long time, but people’s viewing habits have changed and will continue to do so appointment viewing is a thing…
Why Small Businesses Shouldn’t Ignore Digital Marketing
Marketing has one goal: to grow business and brand awareness. Increasing awareness is how businesses grow. However, small business owners work more closely with the...