Customized, Collaborative,
Data-Driven Media Solutions.
MassLive Media Group is a Massachusetts–based agency with an award-winning creative team, experienced digital strategists, and world-class advertising platforms. MassLive is a division of Advance and Advance Local, global news and information media companies coupled with a leading marketing solutions, data and analytics company. Our broader company includes the Conde Nast Magazine Group, Reddit, MV Digital Group, Headline Group, Red Clay Media, American City Business Journals, and premium news sites across the US.
Local Team. National Resources.
Our Agency
Approach
Discovery & Research
Here’s where we gather information to delve deep into your stories and goals, bringing key team members together to craft a personalized approach.
Campaign Planning
We use our research findings to tailor the specifics of your campaign strategy, defining our target audience, preferred channels, and messaging approach.
Creative Process
We evaluate your current assets, identify gaps, and create new ones as needed to match your branding, providing complete brand asset packages to collaborators.
Set Up & Launch
We ensure all resources are ready for a successful campaign launch, providing the visibility you need and conducting a final check for alignment before deployment.
Optimization & Reporting
This is where the action happens: the campaign goes live, we monitor key indicators for success, continually optimize, and begin monthly reporting
to keep you informed.
We Don't Set It
And Forget It.
We measure campaign success directly tied to your goals and objectives. We start by ensuring that all aspects of your campaign and your website are set up appropriate codes and tagging, tracking and conversion pixels.
Next, we use a suite of measurement tools and technologies to monitor performance of all tactics, ad creative, website engagement, and key website conversion points. These tools include Google Analytics, Google Tag Manager, Facebook Business Manager, TikTok Ad Manager, MatchCraft, and more.
As our Massachusetts-based Customer Success team monitors your campaigns, optimizations will be made in real-time to improve engagement and goal attainment across platforms. Creative will be A/B tested to determine the best messaging and most compelling calls to action. Metrics will always be consistently measured against KPIs to ensure we are tracking towards the stated goals.
MassLive Media Group reports on findings during regularly scheduled reporting meetings conducted either in-person or virtually. We will meet with your team to make sure you understand how your campaign is running and how your marketing dollars are being invested to best achieve your goals. Key members of your team will also have access to our proprietary campaign analytics dashboard for full transparency 24/7.