Higher Education Marketing

Higher Education Marketing is Competitive

You Need a Marketing Partner that knows the industry

Higher education marketing has become increasingly competitive and complex. Students who are eager to take the next step with higher education experience a wide array of influencing factors. Your marketing campaign needs to be strong enough to push past other opinions and options to truly impact the student. It is crucial to have a partner that understands appealing to prospective students, increasing application quantities, enrollment yield, retention in students, and alumni engagement. Gain the knowledge of our higher education marketing experts, with a track record of success.

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Admissions

Guiding students from awareness or inquiry to decision

Advancement

Moving toward an online giving model

Alumni

Engaging Students well beyond graduation

“We realized that traditional media just wasn’t covering all of our bases. We knew we needed to find a true digital partner to really hit the audience that we need. We now use the full suite of digital products that MassLive offers- from SEO and SEM to in-story video. It has all been very effective, and the ability to really tweak [our marketing plan] every month and sit down with our team to see what is working and what is not working has been incredibly helpful. It has allowed us to be really nimble and adjust to the market with changes that have positively effected what our outcomes have been.”
Jon Scully VP of Enrollment Management and Marketing at Elms College
“We have worked closely with MassLive Media to implement effective digital marketing strategies. Their expertise as a Google Partner has proved invaluable as we navigate the ever-changing digital marketing landscape.”
Joan Gravel Director of Marketing and Communications at Springfield Technical Community College

Re-targeting Ads Result in 83% Growth in Admits for Public University

This public, 4-year institution developed a four week digital campaign leading up to National Decision Day (when seniors choose which college to attend). The plan researched the top 40 performing STEM high schools in neighboring states. Geotargeting in-app ad delivery in those schools, students that engaged with the ad and then left the area were later retargeted ... Read More

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