How Do Sweepstakes and Other Promotions Support Lead Generation?
How Do Sweepstakes and Other Promotions Support Lead Generation? Everyone likes a chance to win. But did you know that sweepstakes, contests, brackets, and other
Strategy & Insights
WHEN DATA MAKES THE DIFFERENCE
Strategy And Insights
You need to make decisions based on data, not your gut. When used properly, your own customer relationship management (CRM) data is your most valuable asset. Google Analytics information can support that customer data with a deep understanding of where your sales come from and how to harness the power of your strongest converting customers.
With MassLive Media, you have these insights and more, provided in real-time dashboards and other means, with experts to help you understand what you see.
LEAD GEN STRATEGY
Marketing and advertising can’t be done successfully until you know exactly who you need to reach. Integrating true analytics will change the way you do business.
DATABASE ANALYSIS
Use CRM to understand your best customers, their definable attributes, what they’re buying, and why. Then turn what we know of your best current customers into more customers with matching characteristics.
SOCIAL CONVERSATION
Gain deeper insights into consumer perceptions of your business to identify evolving trends, gaps, and opportunities to improve overall perception, messaging, and positioning against competitors.
MARKET RESEARCH
Consumer surveys and detailed qualitative research give you specific information regarding your market. This fuels the ability to make informed decisions and truly understand consumers.
INDUSTRY INSIGHTS
BLOG POSTS
User Privacy and a World Without Web Cookies
Privacy and a Cookie-Less Future Introduced in 1994 by Netscape, http data cookies made it possible to track users’ website visits and activity. Cookies have
Digital Advertising Changes in a Cookie-Less World
How Does A Cookie-Less World Change Digital Advertising? On March 3, 2021, Google announced it would phase out third-party cookies generated on its platforms in
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