When Data Makes the Difference
Strategy and Insights
You need to make decisions based on data, not your gut. When used properly, your own customer relationship management (CRM) data is your most valuable asset. Google Analytics information can support that customer data with a deep understanding of where your sales come from and how to harness the power of your strongest converting customers.
With MassLive Media, you have these insights and more, provided in real-time dashboards and other means, with experts to help you understand what you see.
LEAD GEN STRATEGY
Marketing and advertising can’t be done successfully until you know exactly who you need to reach. Integrating true analytics will change the way you do business.
DATABASE ANALYSIS
Use CRM to understand your best customers, their definable attributes, what they’re buying, and why. Then turn what we know of your best current customers into more customers with matching characteristics.
SOCIAL CONVERSATION
Gain deeper insights into consumer perceptions of your business to identify evolving trends, gaps, and opportunities to improve overall perception, messaging, and positioning against competitors.
MARKET RESEARCH
Consumer surveys and detailed qualitative research give you specific information regarding your market. This fuels the ability to make informed decisions and truly understand consumers.
The New Energy Consumer: What the Solar Trend Has Created
Strategy & Insights
Deregulation in the energy industry has given way to a rise in renewable energy and more consumer choices. More options in the market mean that...
Death to the Funnel: Rise of the Flywheel
Strategy & Insights
The field of marketing is constantly evolving. With this being said, it may be time to say goodbye to the logic surrounding the familiar marketing...
We Can Help You Understand Your WebSite Traffic
Strategy & Insights
You put a lot of work into making sure that your business is running properly. But do you put that much effort into making sure...
INDUSTRY INSIGHTS
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